Bakhyt Kilibaev was general producer film studios citizens. Probably his most famous film is Needle, starring Viktor Tsoi and Pyotr Mamonov.

Bakhyt Kilibaev / Video frame Radio Mediametrics Kazakhstan via YouTube

Kilibaev met Mavrodi in 1989 when he was looking for funding for the filming of his film Gongofer. They were introduced by a representative of an advertising agency that Mavrodi contacted to advertise his business.

First, Kilibaev and Mavrodi agreed to finance the filming of the film in exchange for a percentage of its rental. However, by the time the film was made, the film distribution system had collapsed. After that, the team formed during the filming began to make advertisements for Mavrodi.

Despite the team's lack of experience in advertising, the MMM campaign proved to be super successful.

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“There was simply no time to prepare for filming, write scripts, approve the budget with the client, conduct casting, agree on a filming location. Conditional scenery, Betakam - all this cost a penny. The first shooting was scheduled right at the MMM office. I need types. On the set, I first saw Lenya and all the other characters, "Kilibaev described the beginning of filming.

The MMM commercial also featured Mexican actress Victoria Ruffo, who played leading role in the then super popular television series Just Maria. She got into Mavrodi's advertising campaign by accident, as she came with her family to Moscow.

TASHKENT, March 4 - Sputnik. I met the actor Vladimir Permyakov at the Moscow Cinema House at a creative evening directed by Shukhrat Abbasov. Permyakov was sitting in the chair next to me, and his face seemed not even familiar, but almost familiar. “What kind of delusion is this?” I thought, trying to understand who it was. Sharikov? Rather, the actor Vladimir Tolokonnikov? No. Stuntman Inshakov? Also no. And who then?

Apparently, the intense work of thought was reflected in the expression of my face, because the mystery man himself suggested the answer: "I am Lenya Golubkov." And then everything became clear. And even why the artist's face seemed almost native.

Lev Ryzhkov

There were a lot of TV commercials in the 90s, but all of them have sunk into oblivion. And Lenya Golubkov is remembered, because in some absolutely incredible way he became native to so many in the former USSR. Women recognized Lena as their husbands and sons-in-law. The men are usually neighbors. Children are parents. In an era when the cinema was practically destroyed, the people's archetypal image was presented to the inhabitants of the disintegrated country by intrusive television advertising.

"Did you buy boots for your wife?" I asked him almost automatically. “Usually I say that I bought and drank it,” Lenya answered. “But in fact I don’t drink.”

Permyakov invited the Sputnik journalist to the charity performance "Uncle Vanya", in which he himself played Telegin. Theater production "Museum of Man".

After the performance, Vladimir Permyakov and I started talking about the birth of the folk archetype and financial pyramids.

Played cacti, hussars and drunkards

- Who were you before the role of Leni Golubkov?

I was an actor. He worked in the theaters of Kansk, Tobolsk, then in Moscow. I played, as a rule, heroes from the people. But, it happened, and officers.

At first I studied at the Moscow theater studio, from 1981 to 1984. One day I went on vacation to hometown Kansk, Krasnoyarsk Territory, and there he met a charming woman, whose name was Zina. We got married, and then I left to finish my studies. Zina wrote to me: "I can't wait for you all my life. I have to arrange personal matters." And I returned to Kansk.

- Because of Zina, it turns out?

Yes. I started working at the Kansk Drama Theatre. But, unfortunately, life did not work out for my wife and I, and we divorced. Zina put pressure on me: “Why are you working as an actor for these pennies? You have to go to a construction site. They pay well, they give apartments.” And I understand it, on the one hand. But I am no builder. I have no calling for this. Then I married my neighbor Galya.

- Did Zina stay in the next apartment?

No. Opposite, across the street. There was her house. We got married. Well, it seems that they lived well, but Galya is also a woman from the people. She did not understand these spiritual values. We were completely strangers. She was far from the theater ...

- And it turned out the second time they stepped on the same rake?

Yes Yes. And we got divorced. And then I went to Tobolsk. I finally took place there as a professional. I remember that in the fairy tale "Snow White" I played three roles: a cactus, a huntsman and an executioner. In another fairy tale, the wind played. In "Macbeth" he played a servant and a ghost. In "Ladies and Hussars" - a gendarme and a hussar.

- Mustache, probably pasted?

Certainly. In every performance where I played, they praised me, they said: "Permyakov is growing." But big roles were not given. And I wanted to somehow get out of these pants. And I went to Moscow, entered the theater studio. I worked there for a year. I received 150 rubles, paid 300 for an apartment. And in order to survive, I worked three jobs. He washed the floor, cleaned the stage, distributed tickets.

Lev Ryzhkov

The poverty was terrible. And the shelves in the stores are empty - just the cards were introduced for products. And I didn’t have money, and I didn’t have food, and I didn’t have a residence permit. I rented a room in Otradnoye. All the time he was in debt, like in silks. You will earn, and you will give almost everything. A year later, I felt like a downtrodden horse. I quit my job and since the end of 1992 I have only worked in films.

- And who and where did you play?

I played my first film role in 1992 in the movie "The General". There I was the captain of the NKVD, who arrests a fighter. I still remember this scene. "Junior Lieutenant Avdoshin?" - "Yes". "You are under arrest." Then I starred in a video with Igor Nikolaev. Then in the film "Running on the Sunny Side" he played a drunkard. He comes with his wife to a restaurant, in the eyeballs - but he still wants to drink. Here he pulls his hand, and his wife - bang on his hands! And he looks away disappointed.

And one actor who was filming with us, after filming, comes up to me and says: “I watched your scene. I think that it will be, if not the best, then one of the best in the film. Without saying a word, you said everything ". That is, the whole role was built on facial expressions.

- Did you say you don't drink at all?

I am often invited to drink after the role of Leni Golubkov, but I refuse. It's hard to believe, but I lead a healthy lifestyle. Since my youth I have been doing sports, running, swimming. At premieres, presentations - I drink. But mostly red wine there, champagne. A glass or two. And I don't smoke.

Seventeen Kamaz money

- But let's talk about your most famous role. How did you become Lena?

I got the role of Leni Golubkov by chance. At first they invited another artist, with a different type. But he was not at home. We searched in the card index, at Mosfilm. And the director of "Wick" Tamara Korshunova suggested me: "There is such a Volodya Permyakov, who just meets all the criteria."

She called me and asked: "Volodya, are you free on Saturday?" I say yes". She: "Well, come to Nagatinskaya. Come at 9 o'clock in the morning. At the first carriage." And he adds: "Dress worse, in everything old." I ask: "Proletarian play?" She says: "No, this is not a movie. I'll tell you later." And so, when I arrived at the site, I realized that the director is also a man from the people. Knowing the Russian peasant, his inner world, intellect, emotions, I built the image of Leni Golubkov. It was based on people's sincerity and spontaneity, naivety. Well, there was some easy improvisation.

And Lenya became his own. Everyone really took him for a man of the people. Many thought that this man came to buy shares, he was filmed and shown.

- Did you have a wife at that time?

I was divorced. And maybe I'm the only one who managed to survive. Because there was no work, he rented a room, lived on bread and water in terrible poverty. And if it weren't for MMM, I don't know. It is unlikely that I would have stayed in Moscow for a few more years.

Did you get rich after filming?

When MMM was drowned, I was left with nothing - without a job and without money. There was no money even for the subway to go to the casting. Sometimes you come to the casting, and everyone asks: "Are you in your car or on the subway?" I say: "Metro". And I am silent that I barely found this trifle.

- MMM, in your opinion, dispersed for the cause or not?

Yeltsin needed money, but the treasury was empty. And now - either they came up with it themselves, or someone suggested it to them. And in the summer, under all sorts of plausible pretexts, they began to run into MMM. At first they banned advertising on TV, although Mavrodi paid for everything. And then, on August 26, MMM was drowned. Seventeen KamAZ vehicles were taken out of the main office. And they made a scapegoat out of Mavrodi and imprisoned a peasant, in general, for nothing.

MMM was drowned, and in November 1994 GKOs were opened. And, criticizing MMM, they promoted T-bills. Like, who to believe? These rogues? Mavrodi? Well, there is a state lottery! Bring money here if you want to be rich and happy. Well, the people fell for it, dragged the money into the GKO. And they declared bankruptcy in 8-10 months. They threw everyone, they took the money for themselves.

A journalist friend told me: "Volodya! MMM compared to the GKO is just childish talk." And another journalist called me, already when MMM was drowned, he offered: "Volodya, we will pay you three thousand dollars, just say bad things about Mavrodi!" I say: "If I say nasty things about him, I will cease to respect myself, but is it worth living after that?" Although I was then without money, sitting all in debt.

- That is, the role of Leni turned into bad luck?

At first I thought it was an accident. And then I realized that she was not accidental. This is my destiny, my destiny. All the will of God. And my fate is the cross of Leni Golubkov.

But in general, my character has outgrown the frame of a star, has become a cult. As if fairy tale hero. Like Ivanushka, Emelya, Vasilisa the Beautiful. Like epic heroes.

- In general, it turns out, no dividends?

But why? In 1997 I wrote the book How I Became Lenya Golubkov. And with this money, in general, I bought an apartment. Then they were cheap compared to today. And now I have a roof over my head. And this is very important for Moscow.

Beloved wife and twins

- And how did you survive for three years - from the collapse of MMM to buying an apartment?

In 1994 I met the woman of my dreams - Natalya Remizova. On September 21, Natasha and I met at the film "I do not allow memory censorship" by Alexander Porokhovshchikov. There were a lot of people, I gave way to someone in the corridor. And Natasha stood at the door. And I cuddled a little so unobtrusively. She raised her head: "Oh! Lenya Golubkov! And you will not give an interview for RIA Novosti." I say, "Yes, no problem."

And then Natasha started calling me, inviting me to parties. She was a gossip columnist and was a leading journalist at RIA Novosti. We lived with her for a year and a half in a civil marriage. Then they signed. And they lived together for about a year.

Once Natasha went to the dentist, sat down in front of the door, she was caught in a draft, she was sweating. And she died, the kingdom of heaven to her. I asked her to bear me an heir. And Natasha kept saying: "Volodya, I have no time." She was going to write a novel.

- That is, thanks to Natasha, you survived difficult times? Or has anyone else helped?

When I was left without work, I was helped by doubles of politicians and artists: Lenin, Stalin, Kirkorov, Pugacheva, Malinin. They extended their hand to me and began to invite me to their place. We were doing a show. They went on tour to the outback, to corporate parties. And fellow actors did not help. This is not the case for actors. If an actor falls into an abyss, none of his colleagues will shake hands with him.

The twins loved Natasha just like a sister. By the way, they were at our wedding. The leaders congratulated us, and the wedding was like a performance. Passed in one breath, dearly.

- With which of the twins were you most friends?

I borrowed money from them first. And then Hitler himself began to give me money, saying: "Giving money to Golubkov is the same as putting it in a bank for safekeeping." Sometimes he will say: "On you for a month, for two. Let them lie down. But I need to go to Tashkent." He lived in Tashkent. And Lenin's double was also from Tashkent. And another Lenin is from Yerevan. In general, there was both poverty and romance.

- Did you have wives after Natasha?

Well, yes. There was another woman that I don't even want to remember. Official. And now I live with a woman in a civil marriage ...

- It turns out, your fifth wife?

Well, yes. According to statistics, on average, actors have five or six women as wives in their lives. So I haven't gone beyond that limit yet. I have one more try.

Dramatic memoir

- You need to write the second volume of memoirs, don't you think?

And I wrote. I recently completed a play on which I have very high hopes. I have been writing it for over ten years.

- What is it about?

The plot was given to me by life itself. I decided to write about a family in which the wife cannot or does not want to give birth to a child. And the husband finds a surrogate mother who gives birth to a child. I started writing while Natasha was still alive, in 1996. I enrolled in courses for playwrights, and the most famous playwrights Mikhail Shatrov and Alexander Gelman gave me valuable advice.

At first, I had a happy ending: the hero comes with doubles to pick up the child. The leaders are coming. Khrushchev looks: "We will sow the whole country with corn with him." Brezhnev looks: "We will win all the medals with him." Yeah. Hitler: "And we will capture the whole world with him. The whole world will be ours." And after Natasha's death, I made the ending tragic. Because otherwise it would be blasphemous.

- What is the name of the play?

First there was "The Birth of a Baby". And then I realized that it's better to just do "Birth". The hero comes to God. And there is a revival of Russia. New, spiritual Russia. That is, for me the play "Birth" is more than a play. This is a prayer play, a repentance play, a memory play. The memory of the wife, a play-generalization, a rethinking of our history, the meaning of which is that we did not build communism, because we built it without God.

- Who will bet?

Well, there are several directors. But everyone says: "Volodya, look for a sponsor! We have no money in the theater." By the way, you can stage it in Tashkent, in the Russian theater. The play will go with a bang, because it is spectacular, dynamic.

And in general, the people are tired of chernukha and porn. This was relevant in the 90s, but now it has already been overfed. My play is pure, bright, noble, about love. That is, what the viewer needs now.

P.S. After talking, Vladimir Permyakov and I went down to the subway. And then it turned out that every second person recognizes him. Vladimir smiled softly and wisely. And one girl, shy, asked him: "Excuse me, but did you buy boots for your wife?"

From Wikipedia, the free encyclopedia

Lenya Golubkov (full name Leonid Gulomzhonovich Golubkov) - the character of the advertising campaign of the joint-stock company MMM in -1994, played by the theater and film actor Vladimir Sergeevich Permyakov. Popular love (and then hatred) for MMM is associated with it.

After some time, Vladimir Permyakov shared his impressions and said:

We were paid 200-250 dollars for a shooting day. We filmed once a month. Creatively, I liked playing Lyonya Golubkov. I just swam in this role. It was like a role written especially for me.

Second video

Lenya bought boots and promises to buy a fur coat.

Third video

Lenya makes a plan according to which he plans to buy furniture, a car and a house.

Fourth video

Brother scolds Lenya for dishonest earnings - Lenya explains to his brother the meaning of MMM: “I'm not a freeloader! I'm a partner!"

Fifth, sixth, seventh video

Lenya takes his brother to the Russia-Brazil match at the World Championship in the USA. The brothers walk around Los Angeles and San Francisco.

Eighth video

Leni's wife tells Maria ("Just Maria" - TV series (1989)) about the state of the family.

Ninth video

Lenya draws up another plan for the well-being of the Golubkov family.

Tenth video

Leni's brother on TV.

Eleventh video

Lenya and Ivan again appear on the screen.

Twelfth video

Relatives from the village come to Lena and ask about MMM.

Thirteenth video

The Golubkov family explains the structure of the MMM.

Fourteenth video

The Golubkovs are happy with their earnings.

Fifteenth video

Lyonya asks the portrait of Mavrodi why the pyramid collapsed. The portrait "answers" that MMM has "reborn". (Lenya wrote a book that his wife is reading).

Sixteenth video

Ivan calls Lena, who talks about the re-opening of MMM.

Family

Wife Margarita, brother Ivan, relatives Nikolai, Gennady and Seryozha.

In popular culture

Movies Games

In the domestic modification of the game GTA San Andreas "GTA Criminal Russia", an advertisement with a character appears on the radio.

Write a review on the article "Lenya Golubkov"

Notes

Links

• All videos with Lenya Golubkov
• V. Permyakov, A. Pylaev. How I became Lenya Golubkov. - Sirin, 1994. - 188 p. - 50,000 copies. - ISBN 5-85255-710-2.
• Dmitry Bykov.“We loved each other so much” // Fornication of labor. - Limbus Press, K. Tublin Publishing House, 2007. - 416 p. - 3000 copies. - ISBN 978-5-8370-0481-0.. Bykov's 1997 article on a series of commercials for JSC MMM, containing, in particular, interviews with the leading actors (excluding L. Golubkov himself) of this series.
• Andrey Vandenko// "New Look": newspaper. - Moscow, 1994. - No. 136. - S. 01 .
• Mike Dorensky. (2011).
• Larisa Zelenskaya.. Kazanskiye Vedomosti (January 21, 2011). Retrieved January 28, 2012. .

An excerpt characterizing Lenya Golubkov

- Yes, yes, good, - the count spoke quickly, - just excuse me, my friend, I will give 20 thousand, and the bill is also for 80 thousand ladies. So, kiss me.

Natasha was 16 years old, and it was 1809, the same year until which, four years ago, she counted on her fingers with Boris after she kissed him. Since then, she has never seen Boris. In front of Sonya and with her mother, when the conversation turned to Boris, she spoke quite freely, as if about a matter settled, that everything that had happened before was childish, about which it was not worth even talking about, and which had long been forgotten. But in the most secret depths of her soul, the question of whether the commitment to Boris was a joke or an important, binding promise tormented her.
Ever since Boris left Moscow for the army in 1805, he had not seen the Rostovs. Several times he visited Moscow, passing not far from Otradnoye, but he never visited the Rostovs.
It sometimes occurred to Natasha that he did not want to see her, and her guesses were confirmed by the sad tone in which the elders used to say about him:
- IN this century they don’t remember old friends,” the countess said after the mention of Boris.
Anna Mikhailovna, in Lately visiting the Rostovs less often, she also behaved in a particularly dignified manner, and each time spoke enthusiastically and gratefully about the merits of her son and about the brilliant career in which he was. When the Rostovs arrived in St. Petersburg, Boris came to visit them.
He rode towards them not without excitement. The memory of Natasha was the most poetic memory of Boris. But at the same time, he rode with the firm intention of making it clear to her and her family that the childish relationship between him and Natasha could not be an obligation either for her or for him. He had a brilliant position in society, thanks to intimacy with Countess Bezukhova, a brilliant position in the service, thanks to the patronage of an important person, whose trust he fully enjoyed, and he had nascent plans to marry one of the richest brides in St. Petersburg, which could very easily come true. . When Boris entered the Rostovs' living room, Natasha was in her room. Upon learning of his arrival, she flushed almost ran into the living room, beaming with more than an affectionate smile.
Boris remembered that Natasha in a short dress, with black eyes shining from under her curls and with a desperate, childish laugh, whom he knew 4 years ago, and therefore, when a completely different Natasha entered, he was embarrassed, and his face expressed enthusiastic surprise. This expression on his face delighted Natasha.
“What, do you recognize your little friend as a minx?” said the Countess. Boris kissed Natasha's hand and said that he was surprised at the change that had taken place in her.
- How you have improved!
“Sure!” answered Natasha's laughing eyes.
- Is your father old? she asked. Natasha sat down and, without entering into a conversation between Boris and the countess, silently examined her children's fiancé to the smallest detail. He felt the weight of that stubborn, affectionate look on himself, and from time to time glanced at her.
Uniform, spurs, tie, Boris's hairstyle, all this was the most fashionable and comme il faut [quite decently]. Natasha noticed this now. He was sitting a little sideways in an armchair beside the countess, adjusting right hand the cleanest, drenched glove on his left, he spoke with a special, refined pursing of his lips about the amusements of the highest Petersburg society and with meek mockery recalled the old Moscow times and Moscow acquaintances. Not accidentally, as Natasha felt it, he mentioned, naming the highest aristocracy, about the ball of the envoy, which he was at, about invitations to NN and to SS.
Natasha sat all the time in silence, looking at him from under her brows. This look more and more disturbed and embarrassed Boris. He often looked back at Natasha and interrupted his stories. He sat for no more than 10 minutes and stood up, bowing. All the same curious, defiant and somewhat mocking eyes looked at him. After his first visit, Boris told himself that Natasha was just as attractive to him as before, but that he should not give in to this feeling, because marrying her - a girl with almost no fortune - would be the death of his career, and resuming the old relationship without the purpose of marriage would be an ignoble act. Boris decided on his own to avoid meeting Natasha, but, despite this decision, he arrived a few days later and began to travel often and spend whole days with the Rostovs. It seemed to him that he needed to explain himself to Natasha, to tell her that everything old should be forgotten, that, despite everything ... she cannot be his wife, that he has no fortune, and she will never be given for him. But he did not succeed in everything and it was embarrassing to start this explanation. Every day he became more and more confused. Natasha, according to the remark of her mother and Sonya, seemed to be in love with Boris in the old way. She sang his favorite songs to him, showed him her album, forced him to write in it, did not allow him to remember the old, letting him know how wonderful the new was; and every day he left in a fog, without saying what he intended to say, not knowing himself what he was doing and why he came, and how it would end. Boris stopped visiting Helen, received daily reproachful notes from her, and yet spent whole days with the Rostovs.

From Wikipedia, the free encyclopedia

Lenya Golubkov- the character of the advertising campaign of the joint-stock company MMM in -1994, played by the theater and film actor Vladimir Sergeevich Permyakov. Popular love (and then hatred) for MMM is associated with it.

After some time, Vladimir Permyakov shared his impressions and said:

We were paid 200-250 dollars for a shooting day. We filmed once a month. Creatively, I liked playing Lyonya Golubkov. I just swam in this role. It was like a role written especially for me.

The second video: Lenya bought boots and promises to buy a fur coat.

The third video: Lyonya stands with a pointer at the table “the growth of the Golubkov family’s well-being” and tells his wife that now he will invest all his money in MMM JSC, after which he devotes his spouse to further purchase plans: “In May we buy furniture, in June - a car, in July - a house.

Fourth video: Lenya and Ivan Golubkov are drinking vodka. The brother scolds Lenya for dishonest earnings: “Yes, you are a freeloader, Lenya, an idiot ...”. Lenya categorically disagrees with his brother's words, saying that he earned money honestly and also honestly received profit from them by investing them in MMM. Lenya says become catchphrase: "I'm not a freeloader, I'm a partner."

Fifth, sixth, seventh video: Lenya takes his brother to the Russia-Brazil match at the World Cup in the USA. The brothers walk around Los Angeles and San Francisco.

Eighth clip: Leni's wife tells Maria from the television series "Just Maria" (1989) about the state of the family.

The ninth clip: Lyonya makes another plan for the well-being of the Golubkov family.

Tenth video: Brother Leni on TV.

The eleventh clip: Lyonya and Ivan again appear on the screen.

The twelfth video: Relatives from the village come to Lena and ask about MMM.

Thirteenth video: The Golubkov family explains the structure of MMM.

Fourteenth video: The Golubkovs rejoice at their earnings.

Fifteenth clip: Lyonya asks the portrait of Mavrodi why the pyramid collapsed. The portrait "answers" that MMM has "reborn". Lenya wrote a book that his wife is reading.

The sixteenth clip: Ivan calls Lena, who talks about the re-opening of MMM.

Family

In popular culture

• 2004-2008 - My Fair Nanny
• 2006-2012 - Happy together
• 2007-2012 - Daddy's daughters
• 2016 - Shadow of silence
• 2017 - Roof of the World
• 2017 - The last cop, season 3, episode 1, precinct

In the domestic modification of the game Grand Theft Auto: San Andreas "GTA Criminal Russia", an advertisement with the character appears on the radio.

Notes

Links

• V. Permyakov, A. Pylaev. How I became Lenya Golubkov. - Sirin, 1994. - 188 p. - 50,000 copies. -

The performer of the role of Lenya Golubkov started an affair with parodist Olga Munchausen Very soon, actor Vladimir Permyakov celebrates his 65th birthday.

In 1992, the role of the excavator driver Leni Golubkov in the MMM advertisement made him a star. When financial Pyramide covered herself with a copper basin, a terrible popular anger fell upon the poor fellow. Today, when the country is used to the collapse of banks, the artist is not looked at so harshly, every now and then they offer to skip a mug of beer.

Lenya Golubkov - all MMM commercials

On the eve of the anniversary, we asked Vladimir to visit.

Vladimir Permyakov lives in a panel building on the outskirts of Moscow. He has to rent two rooms in a three-room apartment. Old repairs, faded furniture - there is not even a crumb from Mavrodi's capital.
- In the folk theater in Kansk, I played the role of a teacher Makarenko and could not think that I would become famous for the "prudent investor" Lenya Golubkov, - Permyakov laughs. - My parents are rural, my father is a groom, my mother worked at the elevator, but since childhood I had a craving for art.
- Did your women encourage such dreams later?

I have been married twice to ordinary women. The first, Zina, sent me to a construction site: they say, don’t fool around, go earn money. Divorced, began to live with a housemate - Galina. But she dreamed only of carpets and gold. I broke up with Galya, went to Tobolsk, where I got a job in the theater. Then, through the actor's exchange, he got into a small Moscow theater. I paid 300 rubles for an apartment, and received 150. I had to sell tickets, clean up the stage, and still act in films. They didn’t give me big roles, hinting that I was an unknown artist. A year later, I left the theater and was able to devote more time to film auditions. Then I got into advertising.

Vladimir is glad that Olga understands him well
- Were you immediately taken on the role of Leni Golubkov?
- They chose another actor, with a peasant type. But he was not at home on the day of filming. The director of "Wick" Tamara Korshunova worked as a casting director for MMM advertising and invited me: "Volodya, come, just dress worse, in everything old." Lenya Golubkov, a native of the people who decided to invest in MMM, played without difficulty. According to the Stanislavsky system, as if I myself decided to buy shares. The plot was shown, and from that moment Leni's separate life began.
- How much did you pay?
- 1000 rubles, about a hundred dollars at that time. Then they increased it to $200. I know that Mexican movie star Victoria Ruffo from Just Maria was paid several tens of thousands of dollars. She was not capricious, resignedly changed clothes after each shooting. Her appearance in advertising was a bomb. The papers said it was a doppelgänger. And when she flew away, obviously fabricated interviews came out, where she allegedly said that she had no idea that she was filming for MMM ... Time passed, my hero became a businessman, went to the USA, and then MMM collapsed. In 1996, Yeltsin needed money for the elections, and the country was in ruins. They decided to take the funds from MMM. First they banned advertising on TV, although Mavrodi paid 10 million to only one channel. The money was never returned to him.

After the collapse of MMM, about 10 million Russians suffered, 50 people committed suicide. Did you keep money there yourself?

“I didn’t have any money to keep. Mavrodi always said: "If you care about people like that, give money to depositors." He said that when he was arrested, money was taken out of the central office by Kamaz vehicles. And where do they go? Why weren't they given to the people?

Star Victoria RUFFO starred in advertising with Permyakov. Frame: Youtube.com
- You, that is, Lenya Golubkov, the people hated.
- The newspapers wrote that Leni Golubkov has a house in Paris, on the Canary Islands, but I didn’t even have money for the metro. I was persecuted as "the face of" MMM ", staged provocations. One correspondent invited me to go fishing, and there women swim naked. One says: “Oh, give me a hand, help me out!” And the next day, the headline: “Contact Lenya, stay naked!” They dragged me into a bathhouse with nudists, and then they wrote that I invited some woman to have sex.
- And where does the money for the apartment come from?
- Acquired with the proceeds from the book "How I Became Lenya Golubkov." I am grateful to him, I understand that this character has become a landmark in the history of Russia. I am often asked to stand with outstretched arms, like Lenin, and take pictures. So they wrote: "Lenin built socialism, and Lenya Golubkov built capitalism." I tried to change my appearance: I put on glasses, grew a beard, but they still recognize me.

The hard worker Lenya Golubkov became for MMM not a freeloader, but a partner. Frame: Youtube.com

Beloved died

- Personal life with the advent of national fame, probably, began to beat in full swing?
- In 1994, I met journalist Natasha Remizova. We began to live in a civil marriage, and everything went well, but she wanted more. Once she says: “Volodya, a year has passed since we met, but nothing has changed. I let you go". I respected and loved her, so six months later we went to the registry office. Natasha set the condition that she should give birth to an heir to me, but it didn’t work out ... At first, my wife did everything to please me, and then she began to tighten the screws. I could not stand it: “Natalie, you are not just a woman for me, but a goddess. I don’t want to lose these feelings: let’s part.” But Natalie loved me and after that she became softer. Our happiness lasted another year. But in February 1997, his wife caught the flu. He turned into pneumonia, edema occurred, and a month later, at the age of 46, Natasha died. I was crushed.
Time heals the wounds of the soul...
- I have a beloved woman - this is an artist and parodist Olga Munchausen. She is a creative person who understands me well. We started an affair, although I don’t know yet if I’m getting married or not. Neither for Olya, nor for me it is not so important.

With wife Natalia. Photo from personal archive
- Are they still invited to advertising?
- Last year I advertised phones. Soon there will be another advertisement - household appliances. In the film with the working title "Rubens Dickens" he recently played a Cossack. The hardest part is getting the part. If it were not for Lenya Golubkov, no one would have invited me to the cinema. As Oleg Tabakov said: “We film each other, praise each other and reward each other.” This joke is at least 101 percent true.
- What do you do in your free time?
- I play football in the acting team "Serial". I run six kilometers almost every day and, starting in early spring, I swim in the Moscow River. An actor needs to keep in shape even at 65!

The artist did not make millions ... Photo by Natalia MURGI

... but lives in his own apartment and does not starve. Photo by Natalia MURGI

Learned how to kiss

I was bribed by the fact that Volodya is kind and honest, - Olga Munchausen admitted. - But kissing at the beginning of our relationship with him was simply impossible! Imagine that an aquarium fish swam up to you with its mouth open, stuck into the cherished places, and each separation was accompanied by the sound of a cork flying out of the bottle. But Volodya is capable, now everything works out for him as it should.