Alexei Mikhailovsky is the general producer of the scandalous Russian reality show Dom 2, in whose structure he worked from 2004 to 2017.
Alexey was born in 1969 in Moscow. Alexei spent his childhood and youth in the capital. In the early 90s, Mikhailovsky got on television. At first, the young man was engaged in the promotion of political figures, as well as the preparation of information programs. In the 21st century, Alexey moved away from politics.
So far, in alliance with Natalia Varvina, Alexei has no children. The girl's fans explain this by the fact that Natalya is passionate about her career on television. A four-legged friend lives in the house of Mikhailovsky and Varvina - a labrador named Ronald.
For Alexei, this marriage was the second. Back in the 90s, the young man married for the first time. The first wife subsequently became a co-producer of the show "House 2". In 2000, the son Maxim was born in the family. The ex-wife remained in office even after her husband left for another, but in 2014 she decided to leave the scandalous television project. After Vasilina left the project, the reality show ratings began to slide down.
Alexey Mikhailovsky now
In 2016, Alexei Mikhailovsky allowed himself too much on the set of the Man of the Year issue. The producer, being in a state of intoxication, constantly disrupted the work of the film crew. This act of the spouse was justified by Natalia Varvina. The girl sided with her husband at the moment when everyone turned against the producer.
In 2017, after a systematic drop in the ratings of the program in "House 2", the question arose of dismissing the producer. In December, Alexei Mikhailovsky was replaced by an ex-husband, the owner of ZAO Leman Pipe, which supplies large-diameter pipes for Gazprom. But this development of events did not break Alexei. Mikhailovsky began to participate in the creation of scenes at the "School of Acting", which is now led by Natalya Varvina.
Aleksey Mikhailovsky himself claims that he was fired of his own free will, as he was already tired of the exhausting work. Vasilina Mikhailovskaya commented on the situation as deplorable for the project. The ex-producer believes that the cold commercial approach of people who did not create and did not "sick" the program will finally kill the reality show.
Some fans of "House 2" believe that Alexei Mikhailovsky is getting what he deserves, because in 2014, secretly from the first creator of the show, Valery Komissarov, the TNT TV channel had built working areas, where the film crew moved after the expiration of a ten-year contract with the first producer.
Alexei Mikhailovsky is not going to give up. Rumor has it that together with the producer plans to start a new project.
Behind the scandalous tinsel of the reality show "Dom-2" is a corporation with a turnover of more than 5.7 billion rubles. in year. The beneficiaries of the telestroy were a State Duma deputy, vice-president of the RFU and a major supplier of pipes for Transneft
Photo: Mitya Aleshkovsky / TASS
A room in a former bowling alley on the outskirts of Moscow. Three girls, like an examination committee, conduct a casting for the Dom-2 show. 26-year-old Ivan arrived in Moscow from Yekaterinburg a few days ago. “You are so boring. It’s boring with you ... Everything is very sluggish, ”concludes the“ examiner ”after a 20-minute conversation with the candidate. The last time, at the casting in 2011, he was told the same thing, he admits. The representative of the selection committee advises the guy to finally formulate "his own story" and come again.
There are four applicants in front of the examination committee, who in turn answer provocative questions: “Why are you on the project?”, “What makes you stand out from the crowd and makes you different?”, “What, is your penis some kind of special? A fork, twisted into a bagel, a trefoil?
RBC magazine correspondent also decided to try her luck at the casting. The editors liked the legend of a feminist who likes the project participant, the former priest Walter: she was the only one of the eight people who came to the casting, they offered to record a video message to the producer and were told to prepare for the call to the shooting.
Dom-2 is one of the main long-livers of domestic television. The reality show premiered on TNT on May 11, 2004. Since then, more than 16,000 episodes have aired (including reruns), according to mediascope research company. About 2 thousand participants went through the project: someone did not last even a week, someone spent years at Dom-2. The record holders are Daria and Sergey Pynzari, who met on the project, got married, had two children: they spent a total of about nine years under the cameras. However, only a few were able to “build their love” on the project: 16 weddings were played in 13 years, but some families broke up after leaving the show.
Every day, TNT allocates 4.5 hours of air time to Dom-2 - morning, evening and night editions, the last two follow each other. At the mention of the name of the program, the progressive public usually frowns with disgust, but you can’t argue with the statistics: dramatic discussions like “is it considered a betrayal of SMS by the“ former ”for an average of 13 years, every eleventh Russian over four years old who turned on the TV during the broadcast of a reality show watched ( Mediascope data).
The conditional “universe” of Doma-2, in addition to TV releases, includes a website (attendance of about 5 million people per month), pages of the TV project and participants in social networks (almost 8 million subscribers), a magazine with a declared circulation of 450 thousand copies and a line of grocery products under the show brand - from tea to stew and condensed milk.
For almost ten years, the structures of Valery Komissarov, the creator of the famous program “My Family” and a former State Duma deputy, were responsible for the work of the reality project. And at the beginning of 2014, overnight, the show moved to the site of a new general contractor, the firm of Alexander Karmanov, one of the largest suppliers of pipes for Transneft.
Valery Komissarov, creator of the famous program "My Family" and ex-deputy of the State Duma (Photo: Natalia Lvova / TASS)
Correspondents of the RBC magazine, under daily screams and disputes from the TV screen, figured out who turned the most controversial project of modern television into a money machine and who benefits from it.
Next door to United Russia
In the prestigious Istra district of the Moscow region, on an area of 2.2 hectares on the banks of the river near the village of Leshkovo, there is an abandoned film set "Doma-2". It is hidden from prying eyes by a high fence with barbed wire, the territory is guarded, the workers involved in the repair of the neighboring house told the RBC correspondent. However, the drone we launched safely flew over the cottages with a faded pink “I love you” sign, a scene with peeling paint and the famous “frontal place”, where from the first issue until the spring of 2014, the “residents” of Dom-2 decided who kick out of the project. The bridge, along which the retired participants left the show to the cries of the remaining “We are happy!”, For several years, overgrown with nettles and rusted in places.
The land under the former film set belongs to producer Valery Komissarov and his family, according to Rosreestr. The famous showman of the 2000s launched a number of TV programs dedicated to family relationships. The most famous was “My Family” with the heading “Mask of Revelation”, the hero of which hid his face from the audience and told, for example, how his father paid for the services of a prostitute. In the 2000s, Komissarov also created two radio stations, was engaged in the publishing business and, according to Kommersant, oversaw the release of the United Russia party publication. Being a media person, he was elected three times to the State Duma from the ruling party.
Dmitry Troitsky, at that moment the general producer of the channel, invited Komissarov to engage in a new reality project for TNT. The creator of "My Family" then actively collaborated with TNT, for example, he did the talk show "Windows" with Dmitry Nagiyev, which often ended in a fight between opponents.
The “House” was based on the Under Construction format of the British company Zeal Entertainment, they paid royalties (the amount was not disclosed), says Troitsky. In the first "House", which aired on TNT in July-November 2003, the participants of the show were married couples who built a cottage under constant video surveillance. Renata and Alexey Pichkalev became the winners of the project then, but instead of the square meters they won, they took the prize in cash (8 million rubles). “It’s impossible to live in it, and the pool almost collapsed,” businessman Vitaly Davydov, who bought the plot in 2016, told RBC magazine under the house.
The following year, the channel launched the second season of the TV project. This time, not families were invited to the show, but “loners”. “We realized that there would be no development of relations with established couples,” Troitsky explains. The production of content was taken over by the Komissarov family-owned company House of Television and Radio Workers - this company is still listed as the founder of the Dom-2 television program in the Roskomnadzor media register.
Ex-general producer of TNT Dmitry Troitsky (Photo: Yury Martyanov / Kommersant)
Having launched the show, Komissarov “remotely participated in solving key issues,” recalls the first host of the project, Ksenia Sobchak: “I remember someone tried to commit suicide, he connected, “resolved” this situation.” Komissarov himself tried not to advertise his connection with the scandalous television project, a friend of the producer recalls: “I meet him somehow in the corridors of the State Duma, I say:“ Valerie, you are crazy, you are the chairman of the information policy committee and you are doing Dom-2! And he: "Quietly, quietly, do not tell anyone."
Sex in the defense research institute
The first episode of the new season of the reality show began with the fact that the participants got into the "pazik" in Moscow, arrived in Leshkovo, and on the wooden bridge across the ravine they were met by the "commandant" and "foreman" of the construction site - the hosts of the show Ksenia Sobchak and Ksenia Borodina. Between the house built by the participants of the first "House" and the bathhouse on the banks of the Istra, a temporary cottage was erected for the new season, a bathhouse, a dining room and that same "frontal place" were built.
Like the first season, Dom-2 was supposed to run for three months. At first, the ratings of the program “did not arouse enthusiasm,” but then growth began, Troitsky recalls, and they decided to continue the show. In 2004, about 700 episodes were published, on average, every tenth Russian watched it, turning on the TV in the evening (data from Mediascope).
Gradually, the concept of the show - building a house and fighting for it - came to naught: the project got the slogan "Build your love", and the participants finally stopped depicting labor activity and plunged into relationships with each other, says Troitsky. According to him, TNT notified its British partners that the format had been redesigned and paid compensation for the termination of cooperation in the amount of "several hundred thousand dollars." The company Digital Rights Group, of which Zeal became a part, did not answer questions from RBC magazine about the details of cooperation with TNT.
The new format "hooked" the audience for another couple of years, but in 2007 the ratings dropped to the lowest level since the launch of the show - 8.2% in the country (data from Mediascope). The project was left by such "stars" of the television program as May Abrikosov (hereinafter, the period of the participant's stay on the television project is indicated in brackets; 2.5 years), Victoria Bonya (almost a year) and Alena Vodonaeva (three years).
Photo: Alexander Zhdanov / Kommersant
The creators of the show again decided to change. For example, at the end of the year, a second film set was opened called City Apartments (the first in Istra was Polyana). However, what looked like apartments on the screen, in reality, was non-residential premises in the fifth building of the capital's Scientific Research Institute of Technical Glass on Krzhizhanovsky Street. As of 2008, 49% of the shares of the research institute, where they develop glasses for military aircraft and government limousines, belonged to the Komissarov family (now the institute is part of Rostec). The defense institute did not hide the unusual neighborhood: on the roof of the building occupied by Dom-2, a neon sign "City of Love" sparkled. There was also a cafe of the same name.
The popularity of the TV project peaked in 2010-2012 - the audience share of the show among Russian viewers reached 11-12% (Mediascope data). The producers further complicated the plot twists and turns: together with the participants, their parents began to live in Polyana, established couples played weddings, gave birth to children and looked after them under the guns of video cameras. The show was left by the host Sobchak. “I was already doing other journalism. I began to have a split personality, like the heroine of Buñuel's Beauty of the Day: in the morning I talk about sex, in the evening about Kadyrov, ”she says about the reasons for leaving the project.
Two people from Komissarov’s entourage assure that the creator of My Family made “very good” money from Dom-2. The production of the show in the early 2010s cost the TNT channel and related structures about $ 2 million per month, recalls a source close to the creators of the project. How, from a legal point of view, the relations between the structures of Komissarov and TNT were formalized, none of the former top managers of the channel, ex-participants of the project and acquaintances of the producer could remember. Komissarov himself at various times was listed as the founder of about 30 firms.
In the credits of Doma-2, the official producer since the launch of the project was TNT-Teleset (the holder of the Roskomnadzor license for television broadcasting; it is part of the Gazprom-Media holding). In 2009, Comedy Club Production (KKP) became the “coordinating producer of the show,” Artur Dzhanibekyan, the founder of the company, told Kommersant. Since the autumn of 2010, KKP has taken the place of TNT-Teleset in the output of the project. The real structure of creating a reality show became more and more confused: in particular, as RBC magazine found out, the mysterious “Independent TV Studio” appeared in the partners, behind which was no longer Komissarov.
"Dom-2" from Strogino
The show can cause "mental harm to the health of minors," the activists of the All-Russian Parents' Committee considered, and at the beginning of 2011 filed another lawsuit against the TNT channel. They demanded that Dom-2 be banned from 04:00 to 23:00 due to the "systematic exploitation of the topic of sex." The KKP and the Independent Television Studio were involved in the case as third parties. The latter was called as the real producers of the show, lawyer Alexei Belyavsky, who represented the interests of the committee in court, told RBC magazine. “KKP, as I remember, was an intermediary who had an agreement with Independent TV Studio,” says a former employee of the channel.
In the 2000s, the director of the television lottery Shar Uchi, the head of the non-commercial partnership Strogino Football Club, and even the driver of a football club visited the owners of the Independent TV Studio. All of them are connected with businessman Sergey Anokhin. "Independent TV Studio" "was Anokhin's company," says the source, who has been involved in the release of "House-2" for several years. Anokhin himself, in a conversation with RBC magazine, did not deny that he was related to the company.
The ex-director of FC Strogino, Anokhin, now heads the Moscow Football Federation and holds the post of vice president of the RFU, he has assets in construction and trade, he told Sports.ru in 2016. At the same time, Anokhin was always attracted to show business: he was vice president of the Russian High Fashion Association, married Anna Dubovitskaya, ex-soloist of the Brilliant group, and was engaged in producing films. In 2008, under his name, the book “Females” about Moscow raiders was published, which the entrepreneur dictated by order of the Rossiya TV channel and the Ministry of Culture. A stately football functionary often becomes the hero of gossip columns - for example, in 2015, Anna Semenovich came to the celebration in honor of his birthday, wrote Life.
RFU Vice President Sergey Anokhin (Photo: Yuri Samolygo / TASS)
It is not clear what functions in the creation of Dom-2 were performed by the Independent Television Studio. The interlocutor, who was previously engaged in the production of a reality project, assures that the show continued to be made by Komissarov, but content was purchased through intermediate structures. “There were no representatives of Comedy at the Doma-2 sites,” says the ex-employee of TNT. Anatoly Burnosov, ex-director of the "coordinating producer of the show" KKP, refused to discuss the relationship with the "Independent TV Studio". Anokhin told RBC magazine that he was ready to talk about football, but not about Dom-2.
When Komissarov came to TNT in the spring of 2014 to re-sign the contract, he was told that another company would now make Dom-2, recalls ex-participant of the TV project Rustam Solntsev (he stayed on the show for a total of about three years). By that time, Komissarov could be seen more often in the United States than in Russia, several acquaintances of the producer told RBC magazine. In 2011, he resigned his mandate ahead of schedule, saying that he intended to create a TV channel for the Russian-speaking population living abroad, and Gazeta.ru even called him a potential buyer of the RTVi channel from Vladimir Gusinsky. Komissarov refused to discuss any issues related to Dom-2 with RBC magazine. The land on Istra, where until 2014 “they built love,” is up for sale, said a Moscow developer who tried to buy a plot in 2016.
Behind the scenes of the television set, the idea of \u200b\u200bclosing the show was discussed, Solntsev recalls. Igor Mishin, who headed TNT in 2014 (managed the channel until 2016), says that the reality project was becoming obsolete “both morally and physically”: “Dom-2” was produced “in the most difficult conditions”, there was a “barracks smell” in the premises, I had to work on "old worn-out equipment". “There, chairs from old age broke under my ass. We lived in a garbage dump, the place was uncomfortable, ”adds Solntsev. Komissarov "saved a lot," says Sobchak, so the end of his era was logical: TNT wanted to make a show on modern level she adds.
"Brilliant" husbands
On the night of April 22-23, 2014, several buses drove up to the Doma-2 site in the Istra district. Participants of the TV project hastily packed and loaded things and went to the south of Moscow - to the settlement of Sosenskoye. There, a new playground was waiting for them, surrounded by a two-meter metal fence, with modern cottages and a stylishly equipped "frontal place". “The move was a special operation, we ran away with our trunks in secret from Komissarov,” recalls Solntsev. Everything happened “abruptly”, in fact, the project was “taken away from the creator”, says another veteran of “House-2” Gleb Zhemchugov (he spent more than four years under cameras).
Alexander Karmanov, an acquaintance and business partner of Anokhin, became the new curator of the TV show (in particular, they developed the lottery business together and collaborated with fashion designer Valentin Yudashkin). Unlike Komissarov, who "grew" out of television, Karmanov had an indirect relationship to the media sphere.
A candidate for master of sports in judo in the 2000s worked in a joint company between Gazprom and Boris Rotenberg, which supplied pipes, Vedomosti and Forbes wrote. In 2006, Karmanov founded the Eurasian Pipeline Consortium (ETK) and soon turned the company into one of the largest suppliers of pipe products for Transneft: in 2015, the businessman took sixth place in the Forbes ranking of "Kings of Government Orders" with 51.3 billion rub. He is also involved in the pharmaceutical and property development business.
However, like Anokhin, Karmanova is attracted by the world of gloss. In the 1990s, he owned the Moscow nightclub "Grezy", where "theatrical and erotic shows" were held and a "karaoke sauna" worked. Then Karmanov produced musical career his civil wife Natalia Lagoda, in the 2000s he married the ex-soloist of the group "Brilliant" Olga Orlova. A few years later they divorced, which, however, did not prevent Orlova in May 2017 from becoming another host of Dom-2 along with Olga Buzova and Ksenia Borodina.
The “daughter” of ETK Solaris Promo Production (SPP), established at the end of 2013, took over the production of Doma-2. Mishin recalls that SPP representatives themselves offered to invest in restarting the television set: by that time, the company had already cooperated with the channel and with KKP on other projects.
So that the chairs “under the ass” no longer break, they approached the renovation thoroughly. For the new suburban “residence” “Doma-2”, the company “ETK-Invest” (“daughter” of ETK) acquired 2.9 hectares of land in the Novomoskovsk administrative district, follows from the data of Rosreestr. In the neighborhood of Polyana, there is now an elite cottage settlement Letova Roshcha, where, for example, the deputy chairman of the board of Sberbank and a member of the board of Gazprom live.
"City apartments" were moved to a one-story building on Samora Machel Street next to the Peoples' Friendship University of Russia (PFUR). In the 2000s, the Megasfera bowling center operated here, led by Karmanov (data from SPARK-Interfax). Now the premises are owned by one of the businessman's firms, castings for a television project are also held here.
The arrangement of "Polyana" and "City Apartments" took about $ 50 million (including the purchase of equipment), an interlocutor who previously dealt with the release of the show told RBC magazine. ETK-Invest attracted loans from Promsvyazbank and Alfa-Bank, the latter, for example, until 2017 had a pool at Polyana and a frontal place as a pledge, follows from the register of the Federal Notary Chamber.
Six months after the change of contractor, Dom-2 got another site - Love Island in the Seychelles. The choice of location is again not accidental: Karmanov imports seafood from the islands, he owns 51% in the local Oceana Fisheries, wrote the Seychelles News Agency portal. The director of the latter even shared with the local media plans to organize the broadcast of Doma-2 in Creole. At first, the participants of the show were settled in thatched tents on the island of Therese, but during the period of tropical rains they were not in love, so in 2015 they were all transferred to normal houses on the island of Lilet.
After receiving a contract for the show, Karmanov began to immerse himself in show business even more: for example, SPP bought the A-One channel (now TNT Music) from Mishin's partner and became the owner of a high-rise restaurant on Kudrinskaya Embankment, which until the end of 2013 belonged to the new head of TNT. In the same 2014, SPP acquired a 25.01% stake in the Cypriot Club Production Holdings (the parent structure of KKP) from Gazprom-Media and soon took a place in the credits of the TV show as the official producer of Doma-2.
But not for long: a year later, TNT Production appeared in the imprint of Doma-2. The name, indicating alleged involvement in the channel, the company received on the eve of castling in the credits, before that it was called "Media City". The list of its shareholders is hidden: the ex-heads of the company were associated with the structures of Karmanov and Anokhin, the current head, Alexander Prokudin, is also the executive director of SPP. Prokudin refused to communicate with the RBC magazine, the ex-director of the SPP, Alexander Maysov, did the same.
Since the launch of Dom-2, the television set has been led by a “good and evil policeman” - the show’s general producer Alexei Mikhailovsky and editor-in-chief Alexander Rastorguev. And although the entourage of the reality project has changed over the past 13 years, the basic “values” are still the same.
"Chase the beast"
“What are we going to make a movie about?” - this is how Rastorguev addresses the participants of "House-2", periodically calling them for a conversation. These conversations, which are not captured by the TV project's ubiquitous cameras, are delicate management of storylines. “He [Rastorguev] asks, for example, which of the girls do you like, and then calls her and says: “In short, you like each other - let's go on a date,” recalls one of the “veterans” of Dom-2. Mikhailovsky also conducts similar conversations, but he has the role of a “good cop,” he says.
“House-2” does not have a script with prescribed roles and actions, several ex-participants of the television set assure at once. The editor can interfere in what is happening on the site, but no one forces them to fight and build relationships by force, Zhemchugov clarifies. According to him, a psychological effect is triggered on the set: newcomers who come to the project understand in advance what is expected of them, as they carefully watched the releases, and if ordinary life would try to smooth out the conflict, then on the show, on the contrary, they rejoice - this is an occasion to sort things out. Troitsky figuratively describes the process of creating a reality show: "Drive the beast into a trap, but do not touch it with your hands."
“Lilya and Seryozha again quarreled on the basis of jealousy”, “Nikita is trying to discourage Juliana from returning to Vitalik”, “Joseph spends more and more time in the women's bedroom.” At the beginning of each morning edition of Doma-2, a voice-over tells the viewer three main storylines upcoming broadcast. Tips from editors help develop those areas that are interesting to the audience, Alexandra Gozias (more than two years on the project) explains the scheme of work of the show staff.
About 90 people work simultaneously on the “cinema” called “Dom-2” at Polyana in one shift, says the source, who has been involved in the release of the show for several years, and about 60 more employees are in the Seychelles. Images from all cameras are displayed in the control room with a wall of monitors, from the general flow of conversations and walks of participants around the site, a team of editors cuts out thematic blocks.
Reality shows go on the air with a week delay - project days must coincide with the viewer's calendar. To prevent participants from revealing plot twists in advance in communication with acquaintances, they were initially forbidden to use mobile phones, recalls Olga Nikolaeva (Sun; she spent four years at Polyana), the author of the project's anthem about "15 cool people." “There was one landline phone, only one participant per day could call it. It was only the second week after the launch of the project that my turn came, ”she laughs.
Gradually, the rules were relaxed. People needed to be restrained and the mode of stay on the site should be softened, because “it is impossible to live in a prison format,” explains Sobchak. The ex-participant of the television set Andrey Chuev, who first came to Dom-2 in 2005, and the last one in 2015, recalls that he got up at 07:00, left “on business or to the gym”, returned to noon: "They still swing there for a long time by 11:00."
However, in late 2016 and early 2017, the SPP “tightened the screws,” several former participants told RBC magazine. “Like in a prison,” Chuev described the new system. According to him, the "residents" of "House-2" were forbidden to travel to the city "for their business", the day off is now set once a week. You can only use your phone for an hour a day, and then after midnight, Gosias adds.
The tightening by the producer of the show did not end there: key changes directly affected the income of the participants in the television project.
Fight Award
The first participants of "House-2" were engaged in what is called the word "ask" in hippie slang. Having left for the weekend in Moscow, they asked for cigarettes and money from random passers-by on the Old Arbat: there were none of their own, recalls Stepan Menshchikov (2004-2007). The terms of the project initially did not provide for regular cash payments, since in three months the winner of the show was to receive a house built in Istra. But the project has been delayed. “People recognized us, took autographs, and we ask for money,” recalls Menshchikov. After the indignant letters from the audience, the participants of the show turned into full-fledged "employees", he adds.
The first 101 days the participant “builds love” for free, then TNT concludes an agreement with him and pays the previous period at a minimum salary of 16-17 thousand rubles. per month, several ex-participants of the project told RBC magazine. The most successful "residents" of "House-2" in last years receive up to 150 thousand rubles, "quiet" and beginners - 30-40 thousand rubles. monthly. The salary does not depend on the length of stay on the project, but on the activity on the site and popularity with the audience, specific calculations are strictly individual and are maintained by the producer, says Solntsev. The system of fines also works - for example, there used to be monetary penalties for smoking on camera or returning to Polyana later than the agreed time.
Who is watching "Dom-2"
70% viewers of the project aged 14 to 44 are women, of which one in eight is a housewife.
3% is the difference between the male audience of the daytime and nighttime editions of Doma-2: men are more likely to watch the TV project during daylight hours.
25-34 years old- the "core" of the Doma-2 audience, almost 50% of the audience of this age group. About a quarter of those watching the TV project are young people under 24 years old.
2% viewers of "House-2" are engaged in business. The main audience works in the office (about 20%), about the same number of viewers of the TV project study at school or university.
35% the audience of the TV project has an income "below average", the number of unemployed fans of "House-2" in the total mass is about 3%.
Sources: TNS Russia (now Mediascope) research for January-November 2015, provided to the magazine by TNT partner
Participation in plots with product placement for the “residents” of “House-2” is an unpaid duty: for smearing cream, eating peanuts or praising a particular brand of shampoo, the TV channel does not pay extra money, says the ex-reality participant. You have to earn on side projects of the show. For example, Menshchikov was listed as the editor-in-chief of the Dom-2 magazine and received about $1,000 a month; participation in tours brought another $100-150 per concert. And Chuev in 2008 asked the leadership of the management of the City of Love cafe and earned $ 17 thousand in net profit in eight months of work, he rejoices.
Another source of additional income for the “builders of love” is advertising on Instagram. Its volume and cost depend not only on the number of account subscribers, but also on the reputation of the participant on the project. The cost of a post for an acting "resident" of a reality show varies from 6 to 45 thousand rubles. Most often, on Instagram, Doma-2 participants can find cosmetics manufacturers, clothing stores, and beauty salons.
However, since the beginning of 2017, SPP has “joined” income from Instagram: the producer of the show demanded to provide account passwords to his advertising division Smeeq.ru for centralized sales, four ex-participants of the project told RBC magazine. “In a few months, they sold me two ads. I saw prices for customers - about 20 thousand rubles. for the post, and I received 7 thousand rubles each, ”complains Chuev.
The new rules introduced by NGN managers also include a ban on entrepreneurial activity along with filming. According to one of the "veterans" of the reality show, for the participants so far it was an opportunity not just to sit on the "free sausage", but to develop. Dom-2 is a greenhouse where an imaginary feeling is created that you are realized, but as soon as the gates close, your life starts from scratch, ”Zhemchugov says sadly. Now he works as a PR director of the Moscow tuning salon MyraWay, in the early 2010s he was a seller and at the same time a media person for the Ladder to Europe clothing store in Luzhniki.
After toughening Gozias and Chuev in the spring of 2017 left the “perimeter” of the TV set. Even during her stay at Dom-2, Gozias began selling clothes of various brands through her Instagram, after leaving the project she opened a showroom in Moscow, investing about 1 million rubles in it. Chuev, in parallel with the filming, was engaged in suburban construction and advertised the technology of the monolithic construction of Velox houses, now he works as the commercial director of the Kantemir Group near Moscow (engaged in the implementation of this technology). In the near future, Chuev will become one of the founders of the group, Mukhtar Sulaibanov, one of the leaders of Kantemir Group, told RBC magazine.
To build a business, taking advantage of the surging popularity, few people managed. For example, Anton Gusev, being a project participant, sold canopies for children's beds, which were produced by his friend. In 2013, after 1.5 years on the project, he and his wife Evgenia left Dom-2 and opened a clothing store in one of the shopping centers in the south of Moscow, investing 1.3 million rubles in it. The business has grown into a franchise network under the Gusevy Boutique brand with almost 30 branches across the country, Gusev told RBC magazine. In 2014, the family company's revenue amounted to 4 million rubles, doubled the next year (data from SPARK-Interfax), but the business could not resist the crisis. And then the Gusev family also broke up. The entrepreneur, however, intends to launch a new franchise network Gusev Shop - this time for the sale of men's suits.
However, even the business of all the participants in the reality show combined cannot be compared with the turnover of money in the “universe” of Dom-2.
Reality Corporation
Condensed milk, stew, peanuts, ice cream, beans, cucumbers, squash caviar. Since the spring of 2017, the project participants have been advertising goods with the symbols of Doma-2: they have part of heated discussions in the kitchen against the backdrop of a barricade of milk cartons with the famous emblem, the logos of other products are ruthlessly sealed with opaque tape.
Two companies received the right to supply branded goods to store shelves in exchange for royalties from SPP. One is the Moscow Trading House-2, half owned by Anokhin, the other is Vesna, registered in Angarsk. All negotiations on behalf of Vesna are conducted by entrepreneur Sergei Mishakov, who calls himself the “project manager”: he had a distribution business in Siberia, but at the end of 2016 Mishakov was declared a personal bankrupt with a debt of 640 million rubles.
Condensed milk, stew, peanuts, ice cream, beans, cucumbers, squash caviar and tea - this is not a complete list of goods with the symbols of the show (Photo: Irina Gubaidulina for RBC)
You can find products with the Dom-2 logo, for example, in Fix Price stores. Products with the symbols of the show diverge on a par with similar products of the category, says Victoria Smirnova, director of the retailer's marketing department. An interlocutor of RBC magazine in one of the supplier companies is less optimistic: according to him, in general, sales are not going very well - “apparently, people are embarrassed by their interest in Dom-2. They tried to establish the release of branded products back in the era of Komissarov, but this area has always been a side source of monetization.
Officially, SPP's revenue for 2015, according to SPARK-Interfax, amounted to 4.8 billion rubles. At the same time, the company is engaged in the Reloading show for TNT, produces films and series, has a stake in the TNT Music channel, and also owns the rights to show films from a number of foreign film companies on Russian television.
In 2014-2015, the channel paid SPP about $3 million monthly ($36 million per year), the former producer of the show recalls: he does not exclude that later this amount could change - during the crisis, all mutual settlements under the contract were transferred to rubles. When calculating the payment in connection with the change of contractor, they began to take into account investments in the creation of new film sets, says Mishin, but does not name the specific cost of the purchase.
The real cost of creating a reality project may be less than $3 million, according to a former top manager of one of the TV channels: “The main cost is always the launch of the project, now streaming production is already underway.” Dmitry Rozhkov, CEO of Mir Reality Production, does not agree: this is a normal price tag for the production of such a show as Dom-2, where part of the filming takes place in the Seychelles. The cost of one episode of a similar reality show "Holidays in Mexico - 2", which aired on STS in 2012-2013, was $50,000, says an interlocutor close to the producer of the project. In just a year and three months, about 650 episodes were released (Mediascope data excluding repetitions), for which the channel could pay about $33 million.
In any case, TNT and related structures are more than able to compensate for production costs. The total cost of direct advertising that aired on the air of Doma-2 in 2016-2017 could reach 290 million rubles. per month (excluding VAT), experts from the MediaCom communications agency calculated based on data from Mediascope's TV Index project (the agency evaluated internal commercial network, orbital and local blocks for January 2016 - May 2017). At the same time, MediaCom emphasizes that this figure "is not an estimate of the profitability of a project or channel."
Analysts of another agency estimated the volume of advertising placements a little lower - about 260 million rubles. on average per month in 2016. In January-May 2017, there was an increase of 60%, the interlocutor of RBC magazine in the agency clarified. Since the beginning of the year, the National Advertising Alliance established by federal TV channels has been selling advertising on the air of the scandalous show.
So-called sponsorship integrations are a separate source of income. “Dom-2” has become a “Klondike” for product placement, Troitsky notes: “When you put a product in a regular series, it sticks out of all the cracks there. In Dom-2, everything can be done more or less organically and authentically.” In 2005, advertising of third-party products brought in $4 million, and in 2008 - $8 million, or over 200 million rubles. (data of the magazine "Business" and the newspaper "Vedomosti"). There is no more recent data; Gazprom-Media, whose sales house is responsible for “organic and authentic” integrations, refused to answer any questions.
Digital projects related to the “building” of love on the air bring less money so far. The monthly turnover of the largest network platforms - the Dom2.ru website, groups in social networks, a chat in Viber, accounts of active participants in Instagram and the mobile application "Dom-2. Dating" - does not exceed 12 million rubles, estimates the director of customer service of the agency i .Com Sergey Efimov (the TNT-Club application is not taken into account in his calculations). Taking into account 0.5 million rubles. from a premium subscription in a dating app, the annual income of digital projects in terms of a year does not exceed 145 million rubles.
SPP also takes its “digital” earnings: in addition to selling Instagram ads for active participants and project hosts, at the end of 2016, Karmanov’s company bought Dom-2 magazine from structures close to Dmitry Feldman, co-founder of Russian Berlin radio, and now offers advertising positions both in the printed version and in the social network of the publication. In 2015, the magazine's revenue was 170 million rubles. (data from SPARK-Interfax). The maximum income from advertising on Instagram of participants is hardly more than 0.7 million rubles. per month (8.4 million rubles per year), says Efimov. “There is a surplus of bloggers on the market, a unique style is in demand, and all Doma-2 participants are the same person,” explains the i.Com agency expert.
TNT-Teleset, SPP, ETK refused to communicate with RBC magazine about this text, and Mikhailovsky and Mishakov did the same. The request to meet with Karmanov at the ETK reception was refused - due to "his absence in Moscow", attempts to persuade the businessman to communicate through his acquaintances were also unsuccessful. The former director of TNT Roman Petrenko (headed the channel in 2002-2013) did not discuss the financial performance of those times, writing to the correspondent of RBC magazine that there are “many sensitive moments” in the topic of Doma-2.
The TNT channel does not disclose revenue for the second year in a row, in 2015 it could have amounted to 16.5 billion rubles, Vedomosti wrote. The turnover of money circulating in the “universe” of Doma-2, according to RBC magazine, now exceeds 5.7 billion rubles. in year. “The director of any channel dreams of having a backbone project that produces a product 365 days a year,” Mishin believes. How many more times for 365 days Dom-2 will be on the air is an open question, but the author of the project’s anthem with the words “we will build feelings, sex, love and home” The Sun (Nikolaeva) is sure: “No one will kill a chicken that lays” golden eggs.
With the participation of Nastya Berezina
The general producer of the reality show told the DOM-2 magazine about the ex-spouses, the family project and plans for the future.
Alexei Mikhailovsky with his wife Natalya Varvina
Photo: Oleg Zotov
The country's main television set has become a second home for producer Alexei Mikhailovsky. Here he worked with a team of 200 people for almost 14 years. During this time, Alexey himself managed to find a soul mate - he married the ex-participant and choreographer of the project Natalya Varvina, and in the near future he wants to become a father for the third time. Therefore, he leaves the project to come to grips with his family.
I remember how I came to the show in 2004, - Alexei recalls. - Then I painted the concept on several sheets, and there was a reality in it .... about a simple construction site! A little later, during discussions, we decided that people should not only work, but also start romantic relationships.
You have so many people under your command. Do you think you are a good boss?
This is what people should appreciate.
They say very much. You help them develop.
I have always had this position: not to take anyone from outside, but to grow my own cadres. By the way, there are those who have been with me for many years ...
For example, with one of the main producers, Lekha Markelov, they worked on Volgograd television in the youth editorial office of the DoZa channel - for those who are “up to” and for those who are “for”. At DOM-2, a significant part of the staff grew up with me and now makes this show the way it is and the way it will remain. And some even formed couples behind the scenes. Indeed, in our country people fall in love with each other and build families, work with wives and husbands. I can name at least two couples right off the bat. Nastya and Lesha Kobozevs, graduates Ilyukha Tsvetkov and Anya Kocheseva, who got together and gave birth to children. We have a big family here! The project employs employees who managed to get married, divorced and find a couple again, while at the same time communicating normally with their former halves.
Natalya Varvina leaves after her husband
Photo: Oleg Zotov
"Build your love" in the truest sense.
You know, love cannot be “built” completely! "Construction" must be constant, day after day, throughout life! Passion is not eternal and love needs to be worked on, to support what has grown on this passion. And don't forget to enjoy! What else is love for?
≪WEDDING OF CALCULATION≫
Alexei Mikhailovsky devoted almost 14 years to work at DOM-2
Photo: Oleg Zotov
Do you remember your first love?
Certainly. The girl's name was Inna. We are in kindergarten at a quiet hour they slept side by side, and held each other's hands. The teachers walked by, whispered and were touched. Then, at school there was a girl with whom I was secretly in love for 8 years - Tanya. Unfortunately, she is no longer there. She was killed in 2002, right next to the house where she lived.
Was there ever an unrequited love? Or maybe you were thrown, refused?
Once, I was 21 years old, already during my work at the factory, I was passionately in love with one very windy girl, and at some point she exchanged me for another. It was a blow! True, for two days. Then I wrote a couple of poems, then spent a month trying to restore these relationships. But, in the end, he spat and scored. A year later, she found me herself, but I was no longer up to her, although, of course, the thought “nice” flashed by.
Are you a proud person?
Yes, proud! But there is also pride that gets in the way. But it interferes not only with me - with everyone! This sin sometimes arises and prevents me from hearing people. For example, when from the outside they tell you some things that are diametrically opposed, and you, “cool dude”, think “what are you filling me with everything here?”. Often such third-party views turn out to be the truth that you are not ready to hear because of pride. Sometimes I understand everything, but emotions outweigh.
Are you easy to get emotional?
I can be enraged by ridicule or deliberate misunderstanding of the issue. People see where your boiling point is, and they begin to influence it on purpose. At some point, you realize that this is a provocation, but you can't help it.
Alexei has been working on the reality show since its launch
Photo: Oleg Zotov
Is it the same in family life? We women often provoke. Also, we can be naughty.
This doesn't happen with Natalia. We can say that we somehow agreed that such an attitude is unacceptable. For us, meanness is a provocation within the family. Our guys from DOM-2 live by this - this is their role model, a game: they quarreled - they made up in bed. We also have models, but absolutely opposite. Both me and Natasha may have Bad mood, at such moments we say to each other: "do not touch me yet" - and that's it.
But you weren't always so wise. However, you are now in your fourth marriage.
The first marriage, which took place at the age of 19, we do not consider at all - it was still a childish prank. But seriously, I have great respect for what happened and for the women who were next to me! I was to blame for the fact that it didn’t work out - largely because I didn’t fully understand responsibility, because in the first place I always had a job, not a family, because I didn’t know what to do when the first passion fades away. No one knows this right away, because there are not so many happy marriages. Now I understand that I was not ready for a family then, because I didn’t have a student years - I served, and made up for a cheerful youth after thirty. Our marriage with Vasilina (Mikhailovsky's first wife, - ed.) actually broke up in the fall of 2004, at the very beginning of DOMA2. But we continued to work together for many years.
And although our relationship could not be called simple, we always found a compromise for the sake of a common cause. There was love, passion - and then you realize that you are absolutely different people and just thought badly about what they did. But with Natalia I was lucky. We were lucky! And we are happy! And yes, this is the very case when we did everything deliberately, calculated, if you like. We fell in love in 2010, but when we got together in 2011, we had already gone through a long break.
Alexey with his mother and wife Natalia
Photo: Personal archive
This break was due to your pride?
That's not the point at all. I just mistakenly thought at one point that I didn’t need all this. I thought, made a decision and at one moment left the horizon, having acted very cruelly with Natalia. Then I thought it was right. We continued to communicate discretely for several months, and at some point we simply decided to move in together. And they didn't part again. At that time, Natasha lived in Moscow, and moved in with me.
You seem to be good at compromise.
In our case with Natasha, this is not a compromise, but feelings! But if in general, then yes - I'm always looking for it, because the hard one is very brittle, but the flexible one does not break and lives longer. You can always and should moderate your ardor and think. Sometimes, in a moment of total disagreement, I “give up” if that wins me in the end. Because the people who argue with you are ordinary people and also expect attention and praise. It's just that someone is quiet, and someone is quite loud. The latter are all on Instagram.
You also have an account with 150k followers.
There are 170 thousand of them. But I don't lead it. My experiment with this social network ended, and I clearly understood that I don’t need this crap. See how it works. And now I only monitor other accounts. Now I'll show you which ones.
Alexei opens Instagram on a widescreen phone. “Here is Hugh Jackman, Miley Cyrus, Olga Buzova, Vlad Kadoni, Ksenia Borodina, Madonna, AC / DC, many other stars, TIMES edition, Arkady Novikov and his delicious food photos ... art accounts, ideas from which I use for decoration Houses. I also subscribe to stores with vinyl records - I have more than three thousand in my collection ... "
“It’s already evening, and are you sitting here on Instagram?”, - Natalya Varvina, the wife of the general producer, enters the office of the general producer.
Alexey and Natalia will meet New Year with family, at home in Moscow
Photo: Oleg Zotov
I showed Anya who I subscribed to. Here Natasha maintains her blog, and, perhaps, on its basis, we will conduct a joint one for fun. Go to restaurants and leave video reviews.
And when you are frayed in public, do you read?
Of course not! There was a time, I even answered, but now I forbade myself and my wife too. This meaningless activity is very addictive, and you begin to live in a reality that does not exist.
NATALIA VARVINA:
≪SORRY THAT MOTHER DID NOT HAVE TIME TO GET TO KNOW LESHA≫
Natalia supports her husband in everything
Natalya sits down next to her husband and immediately takes his hand.
Natasha, when her husband announced his departure to the TV project staff, he assured that you made the decision together.
Alexei: she is my wife, of course, she influenced! At one point, we realized that we were chatting about work at home almost all the time. I woke up one day and said “that's it, I'm leaving”, life went differently - we found time for personal communication, walking with the dog ...
Natasha, Alex didn't offer you to stay?
Natalia: It was absolutely obvious to me that I was leaving for my husband. Like him, so do I. Moreover, we left for the sake of the family - why should I stay and not see Lesha.
Alexei: Two as one whole - the concept of "HOUSE-2", where one - there and the second. What is she to do here without me?
Natalia: Nothing. When you said your farewell speech, you assured that you were not going to get in touch for six months.
A.: This is true. I want to rest. Are you sure you won't remember for half a year?
A.: This is a property of character and mind: I will throw anything out of my head in a day.
How are your friends from work?
A.: Nastya and Lekha Kobozeva, Ksenia with Kurban, Rastorguev, Kadoni - everyone will stay! Where without them? If you are talking about whether it will be painful to communicate with them - no, it will not. This is how my brain works.
N.: I'm the same - I got it from my husband.
What else do you learn from your spouse?
N.: Kindness. He is limitless a kind person. He is tolerant of everyone. And I'm more aggressive and sharp. So I agree: when I came to work on the project, everyone told me: "Aleksey Nikolaevich is a good policeman."
A.: What is kindness? You can't just be unaccountably kind to everyone, like Prince Myshkin. Still, kindness is a method. My method!
N.: Oh, now you will assure us that you are an evil genius and cleverly invent everything. Woland is right.
A.: Well, that's when I left you at one point - was I kind?
N.: No. And why did you even remind me of this?
A.: I mean that all people are made up of different things. In addition to good, there are also flowers of evil. It is important that you grow more in yourself, which part of the garden you water more often.
You, Alexey, what did you learn from your wife?
A.: I am learning from her to be kinder and to be more happy with what is around us, to hear each other more! In general, the right relationship is when you strive to perceive important things on the one hand, to hear each other. Some may understand a partner for the rest of their lives by only 25%. We have so far managed to increase this figure to 50%. And it looks 100%.
That doesn't happen. People in general tend to think out, to twist. What to say about women who think differently. It needs to be clarified. And often Alexei asks you if he understood everything correctly?
N.: No
A.: This is not the case in family life. Here, sometimes everything is in silence, glances, tactile sensations.
≪THE HOME IS BETTER…≫
The couple are ready to start a new life
Photo: Social networks
Do you often quarrel?
N.: Of course we fight. But we quickly put up, because we understand that these were emotions.
A.: Many couples troll each other, bring to emotions, violently swear, and then violently reconcile. We don't. But I do not blame anyone - they want pleasure. Everyone in life strives for pleasure.
What is your thrill? Travel, judging by your flights.
A.: Our thrill is in ourselves! Being next to each other, and where is not so important!
N.: We have all cruises with a romantic connotation, because we always travel together. Sometimes we meet friends who have a rest in the same city, and sometimes my mother flies with us.
A.: Traditionally, we fly to Paris for Natashkin's birthday. But this year we missed it, sorry. We'll make sure to catch up.
Where do you want to return?
A.: On the sofa. To the dog and serials.
N.: We love to look at new items.
A.: Natasha reviewed the entire "Doctor House", "Desperate Housewives", "The Big Bang Theory". I like more about naturalness, such a real one - "True Detective", "Ray Donovan", "13 Reasons Why?".
You talk so smoothly, they say, do not immediately put up, do not bring each other up. But still, Natasha, surely there is something in your husband that pisses you off?
A.: Now he will say that he gets up in the morning, and the whole kitchen is in crumbs, because I ate at night.
N.: Well, I don't worry about it anymore. My dad taught me the rule “where you got it from - put it there”, but Lesha does not adhere to this.
A.: We just have a different idea of order. By the way, here's what else infuriates her: I think that you can walk around the apartment in shoes. When you forget something, do not take off your shoes - the floors will withstand everything.
N.: I just wash these floors. Moreover, I am ready to run, take off my shoes and bring, but he still stomps in his boots.
A.: Now I will wash the floors. Yes, and never refused.
N.: And I, fool, never asked you.
A.: Laughter, laughter, and I want to say: I found that person who seemed to have always been there. I am comfortable.
Alexey and Natalya parted at one time, but soon realized that they could not live without each other
Didn't you have a lap?
A.: There was a feeling that everything had been like this all my life. In its place.
N.: I was alone for a very long time, but I was always sure: “mine” - it will come. And now I’m sitting here, as in that very picture “Moscow Doesn’t Believe in Tears” and I think “how long I have been looking for you” ... It’s a pity that my mother didn’t have time to meet Lesha - she would really like him!
A.: Natasha has an ideal relationship with my mother.
N.: I call her "mom", and Lesha my dad - "dad".
You knew him from the project. And how did he know about your transition from producer to fiancé?
A.: Yes, we just stood on the street, smoked, and he says “Lech, really?”. I answer yes. And that's it.
≪FAMILY LAW≫
Alexey and Natalya hid their romance from the public for a long time
Photo: Personal archive
Do you have a clear separation between home and work? Is it difficult to exist as a boss-subordinate?
A.: My mother once explained to me that generosity is one of the main male virtues! Therefore, we do not have quarrels due to the fact that “dinner is not ready”.
N.: He rarely praises me, and I need encouragement. In fact, we argue, but these are creative moments - there is nothing to worry about.
Do you get up at the same time and go to work together?
N.: No. Sometimes I may not know where Alexei Nikolaevich is. Sometimes we can have breakfast together, and then part for the day.
A.: But weekends are sacred. In winter we go skiing in the park, and in summer we ride bicycles.
N.: We also go to the gym together.
A.: The song tells everything about us. Now I'll turn on the track that I gave Natasha - it's about our whole life.
Natasha finds the song “I Love You Anyway” on her phone, which Alexey wrote and sang especially for her.
N.: Here every line with subtext! Here, for example: “I didn’t buy cream, it means I won’t pour coffee, but I still love you,” it’s about the fact that sometimes I forget to buy it for him, but he doesn’t swear at me. Lesha gave me a song for 35 years. Just turned it on in the morning. I burst into tears, and then again, and again.
The couple intend to focus on building a happy family
Photo: Personal archive
Well, the husband, like a real producer, knows how to surprise.
N.: Yes, we joked: when he forgets to compliment, you just have to listen to the song.
You said that, after leaving DOMA-2, you were planning to start a family project. Reveal the plan.
A.: The family is the big and most important thing that a man should come to! This is home, and love, and, of course, children. It's for life. We dream of children. In the film The Godfather, Don Corleone says, “If a man pays little attention to his family, he does not a real man". So, it's time to get real!
(2008 - present)
Vladislav Kadoni (2015 - present)
Ekaterina Zhuzha (2016 - present)
Olga Orlova (2017 - present)
Andrey Cherkasov (2017 - present)
Polyana-1 (until April 2014) - between the villages of Lobanovo, Leshkovo and Pavlovskaya Sloboda (17 km west of the Moscow Ring Road in the Strogino area); Polyana-2 (since April 2014) - between the Letova Roshcha communal enterprise and the Filatov Lug SNT near the city of Moskovsky NAD of Moscow; "City" - Moscow, metro station "Profsoyuznaya", Krzhizhanovsky street, 29 (building 5).
Seychelles (from November 29, 2014)60 minutes (main)
60 minutes (overnight)
16:9 (since April 30, 2014)
"House 2"- Russian original reality show, airing on TNT from May 11, 2004 to the present. Broadcasts of the program go on the air at 9:00 (Monday to Friday), 10:00 (Saturday, Sunday) - “Dom-2. Lite "(earlier at 15:30, even earlier at 14:30), at 23:00 (until August 2009 at 21:00) - hourly evening releases, and also at midnight - half-hour night releases called" House- 2. After sunset". The delay of the show from the moment of filming is about 5 days.
TV show producers
From 2004 to 2010, TNT-Teleset OJSC itself was engaged in the production of reality shows. From 2010 to 2015, the reality show was produced by Comedy Club Production LLC (according to the general producer Artur Dzhanibekyan, the company has been producing reality shows since 2009). Since the beginning of 2015, Solaris Promo Production LLC, Alexander Karmanova, has been producing reality shows, but according to Kommersant, the company has been producing Dom-2 since March 2014, until that time comedy club continued to purchase the program from the structures of its founder Valery Komissarov. In 2015, the revenue of SPP amounted to 4.75 billion rubles, half of this amount was earned directly from the production of Doma-2. Within a year, the company became one of the largest TV production studios in the country. Since 2016, the TNT-Production company has been producing reality shows.
It's a highly profitable business, says Marina Williams, CEO of Endemol Central and Eastern Europe (producer of the similar Big Brother show), as the bulk of the investment goes towards equipping the venue and royalties to guest celebrities. Shooting one hour of the show at a cost of 50-60 thousand dollars.
Criticism
Reality shows are perceived by a significant part of the public, many journalists and writers, experts and religious figures negatively and periodically become the object of harsh criticism. Some do not share this view. Conflicts often occur on the show between the participants, often turning into fights, despite the prohibition by the rules and the threat of disqualification of the instigator. The opinion is expressed that the participants are specially selected in such a way that as many conflicts as possible occur on the project. Other grounds for criticism are imitation of "love", acting on camera and using a partner to linger on the transfer. The show is often ridiculed in various comedy programs.
In May 2005, deputies of the Moscow City Duma Commission on Health and Public Health, headed by Lyudmila Stebenkova, prepared an appeal to the Prosecutor General of the Russian Federation Vladimir Ustinov, in which they demanded to close the television project "Dom-2: Build Your Love" on TNT and involve the host of this program, Ksenia Sobchak to criminal liability for pimping. According to the text of the appeal, the program “in general and systematically exploits the interest in sex: it repeatedly showed scenes of petting and acts of masturbation.” The letter states that “under Art. 37 of the Law of the Russian Federation “On the Mass Media”, such a TV program can only be broadcast from 11 p.m. to 4 a.m. In addition, the deputies drew the attention of the prosecutor's office to the fact that an underage girl (Margarita Agibalova, 17 years old) once participated in the program. Host Ksenia Sobchak replied to this:
| “Deputies in Russia are not loved and laughed at, and the more they write such letters, the more they will be disliked. They took on the role of the Inquisition and managed to bring their moralism to the point of complete absurdity. Instead of solving the real problems of youth - issues of mortgage lending, increasing scholarships, etc., the deputies find themselves a whipping girl, in this case me. We at Dom-2 deal with youth issues more than these same deputies: it is quite obvious to adequate people that the TV project teaches people to love and be friends. In response, the TNT television channel announced its intention to bring the deputies to criminal liability under articles 129 of the Criminal Code of the Russian Federation (“libel”) and 306 of the Criminal Code of the Russian Federation (“knowingly false denunciation”). |
TNT officials accuse the plaintiffs of attempting to restrict freedom of speech, in 2007, TNT general producer Dmitry Troitsky told Rossiyskaya Gazeta journalists that no criticism of the Dom-2 reality show could stop the project, and that the project would be stopped, if "Dom-2" was not watched.
Members
Left the greatest contribution to the development of the TV project
Stepan Menshchikov, Alena Vodonaeva, Olga Buzova, Olga "The Sun", May Abrikosov, the Pynzar family, the Agibalov family.
Dead
| Serial number | Name | Years of life | Participation in the project | Cause of death |
|---|---|---|---|---|
| 1 | Christina Kalinina | 16.06.1984-02.06.2007 | 12.06.200?-03.03.2006, 16.03.2006 | kidney and heart failure |
| 2 | Vladimir Grechishnikov | ? - approximately August-September 2007 | ??? | leukemia |
| 3 | Oksana Aplekaeva | 1978-09/09/2008 (death was announced on this day) | 2004-2005 | murder |
| 4 | Oksana Korneva, nicknamed "Kesha" | 1985-28.01.2009 | 2004 | car accident |
| 5 | Pyotr Avsetsin | 8.07.1981-29.10.2009 | ??? | cancer |
| 6 | Andrey Kadetov | 17.09.1987-24.12.2010 | ??? | murder |
| 7 | Svetlana Ustinenko | 04.07.1967-14.10.2016 | 2013-2014 | a brain tumor |
Convicted and accused of a criminal offense
| Serial number | Name | Date of detention | Being in the project | Article of the Criminal Code of the Russian Federation, according to which the detention took place and full transcript | Commentary and reasons for detention |
|---|---|---|---|---|---|
| 1 | Alexey Adeev | 19.07.2005; 11.06.2010 | ?-19.07.2005; 2008 | 158 (theft); 159 (fraud) | For the first time, Alexei Adeev was detained right on the set of a television project. Sentenced to 4.5 years in prison for fraud. In 2008, due to exemplary behavior, after serving 3 years in prison, he was released on parole and immediately returned to the television project, but he soon lost and flew out of the show. July 11, 2010 was sentenced to three years in prison for grand theft |
| 2 | Kirill Komarovsky | 13.04.2006 | 2-8.12.2005 | 159 (fraud) | He got a job as an assistant realtor in one of the firms in the Central Administrative District of Moscow. On the second day, the management of the company entrusted him with showing the apartment and drawing up an agreement on the purchase of an apartment. The client of the company liked the apartment and Komarovsky drew up a contract and disappeared after receiving the deposit. The company's management contacted the police. As a result, he was detained while trying to get a job as a realtor in another company and convicted under the article fraud. |
| 3 | Vyacheslav Popov | 6.03.2007 | 3-23.09.2004 | 228 (drug dealing) | He was sentenced by the court to 6.5 years of strict regime for drug trafficking |
| 4 | Mikhail Podorov | March 2010 | 2.08.2007-7.06.2008 | 228 ( |
Natalya Varvina, a petite and bright blonde of the Dom-2 TV project, did not receive obvious dividends in the form of fame, career or professional viability from the project.
We only know her as one of the longest-running reality show contestants of all time, and there are hundreds of such contestants today. She pulled out a lucky ticket of a different kind - got married, and not for anyone, but for the general producer of DOMA-2, Alexei Mikhailovsky.
We built, we built...
The Volgograd girl got to the project in 2007. She came to win the heart of the brawler Stepan Menshchikov, who was not impressed with the new participant. The girl had few novels as part of the TV show She was much better at building friendships.
After several unsuccessful attempts to start an affair, Natalya remained in the status of a star loner. This position of hers was explained simply - behind the scenes of the project, an office romance with the general producer, Alexei Mikhailovsky, flourished in a stormy color.
There have long been rumors about the producer that he often uses his official position and invites the participants he likes “beyond the perimeter” to relax in the best resorts. As part of the project, it is announced that the participant "went to rest, to understand herself."
May Abrikosov, one of the first participants in the television program, spoke openly about these facts. True, it should be borne in mind that May Abrikosov harbors a long-standing grudge against Mikhailovsky.
The management of the program, through Mikhailovsky, betrayed the money that was intended for May's relatives who suffered from the fire. Part of the money, according to Abrikosov, the producer simply healed. Therefore, such statements should be treated with a certain degree of caution.
However, the fact remains that during the TV project Mikhailovsky twisted love with at least a young participant, the cunning Natalya Varvina. The result of the novel was the producer's divorce from his wife, Vasilina Mikhailovskaya, with whom they began work on Dom-2 as co-producers.
Wedding and family life
Despite the fact that Alexander had a son in his marriage to Vasilina, the influential television figure nevertheless decided to divorce, married his young passion and even got married.
In June 2013, a celebration took place, to which former participants of Dom-2 were invited: Elena Bushina, Vlad Kadoni, Olga Nikolaeva (The Sun), and the ceremony itself was led by Roman Tretyakov.
During their relationship, Alexei tried more than once to patronize Varvina., after the project she got the position of concert director of the "household".
It is known that loving husband at one time he tried to promote Natalia to the role of the third presenter, but the project management rejected her candidacy, preferring Olga Buzova, who was more popular at that time.
However, it is noticeable that professional ambitions did not leave Varvin - she even starred in the film " Dot Dok and ten last days”, which passed somewhere quietly and imperceptibly, and hardly anyone remembered him.
Interesting Notes:
The husband of Natalia Varvina is a closed person who rarely gives interviews. and not much is known about him. In particular, that he was born in Moscow in 1969, before the House 2 project, he was engaged in information programs and political PR. In the early 2000s, he worked at NTV, and DOM-2 was left with no lot for a whole year.
It was he who largely thought out the initial concept of the show, with his first wife Vasilina, they literally lived in the perimeter along with the participants.
In family life, Varvina supports her husband in everything, even in the most unpleasant moments. So, recently the working footage of the shooting of the ceremony “Person of the Year”, which takes place annually as part of the project, became available to the general public. Mikhailovsky was in a strong drunkenness , rowdy, sang "Vladimir Central" and behaved inappropriately.
Varvina commented on his behavior as follows:
“Well, the man drank, so what? He didn't hit anyone, he didn't insult anyone. Sang songs, had fun. It happens to everyone"
Because of his behavior, the shooting stretched for a whole day.
