How to open a private museum from scratch: a business plan with calculations. Museum business plan How to open a private museum correctly

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Reviews (7)

A private museum is no longer such a rarity in our country. Although most entrepreneurs are still perplexed: how can you get an acceptable profit on organizing a museum? In fact, there is nothing fantastic about it. The main activity of a private museum is to present exhibits of a certain direction and attract visitors who, purely hypothetically, are willing to pay money to view this collection.

Quite a reasonable question: for what in this case will people agree to pay? And the success of the whole event depends on how correctly you will be able to solve the task assigned to you. The advantage in this matter belongs to active collectors who have been collecting some things for many years - coins, weapons, music records or even antiques. If the collection is rich enough, it may already be of interest to museum visitors. And if several collectors manage to unite, the value of the museum will increase significantly.

Such a hobby as collecting may well become the basis for successful business. A variety of exhibits can be of interest to potential visitors to the museum, the main thing is to be able to serve it with the appropriate sauce. Items simply dumped in several heaps are unlikely to interest a person who accidentally came to you from the street. But competently and attractively designed stands and shelves will allow you to present your collection in the most favorable light.

Of course, the exhibits of the collection should be interesting to people. It can be watches made by masters of different eras, antique household items, dolls and much more. If your collection is not wide enough to make a full-fledged exposition, chat with like-minded people, light them up with your idea. But at the same time, remember: just the desire to create a museum will not be enough for you.

The first issue that you have to decide is related to finding a suitable location. It should be conveniently located and to some extent correspond to the image of your collection. To do this, you will need an appropriate design, made in the same style with the spirit of the exhibition, this will draw additional attention to your museum. In order to use the premises as a museum, you must obtain permission from the local authorities.

In order for the business to develop actively, you should carefully study all the subtleties and rules of its functioning. And a competent museum business plan, drawn up by professionals in their field, will provide you with invaluable assistance in this. After reading this document, you will understand how important it is to correctly assess factors such as the availability of stable funding sources, the level of competition, as well as the relevance of your idea. Don't forget about the state, as an experienced guide will help visitors to point out the most interesting items in the collection, which will increase the popularity of your private museum.

Museum business plan reviews (7)

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Museum business plan

Mukim Nazari

Mukim, thank you for your response. We are always happy when people try to create something not only for the sake of enrichment, but also for the benefit of other people. And the museum belongs to such projects. We hope that the business plan will help you organize this project. We wish you success.

Museum business plan

Magomed

Mohammed, thank you for the detailed review! On the contrary, we are pleased to hear when our work helps not only develop business, but also initiatives like yours. We wish you success and further development!

Museum business plan

Alla

God, thank you for your feedback. We are glad that both business plans turned out to be useful for you and wish you successful negotiations with investors!

The site contains a business plan for the museum, which we recommend to draw the attention of thoughtful and serious people who would like to have a promising business. Yes, each museum is not just one exposition, it is a certain world that needs regular additions and updates. In this way, it will be possible to attract people here, to achieve their interest and recognition of the institution. And ultimately, the profitability of the project will depend on people.

If in doubt, study the finished document, which will show you the real prospects and relevance of this case. However, much here will depend on your imagination. What kind of museum will it be? Artistic or ethnographic, maritime or thematic, dedicated to clothes, dolls, utensils, coins? Or maybe your museum will offer places for a variety of expositions? It is worth thinking about this in advance.

When studying information on the opening of the museum, remember that at the first stage it is important to decide on the premises and the first exhibition. The room should be spacious enough to accommodate exhibits and visitors, bright, located in a crowded place, preferably in a separate building. Another nuance: the selection of guides who could captivate museum visitors with their story, interest them so that they would like to come back here again.

In stock Museum business plan 5 17

After several decades of desolation, Surkov's brewery in the center of Arkhangelsk, founded 100 years ago, was sold at auction. As a result, the city budget received 34.2 million rubles, and the new owner, the StroyTekhnologiya company, received three emergency buildings of the former brewery and the obligation to use the object restored in strict accordance with the historical appearance only as administrative and commercial premises or for "non-destructive production."

The project for the reconstruction of the building is almost ready. Most likely, another shopping center will open on the historical squares. The commercialization of the project is also evidenced by the fact that a pub has already been opened on the first floor of the plant. Many historians of Arkhangelsk hoped that the famous building would still be given over to an exposition that would tell about the history of brewing in the North. By the way, it is very entertaining, because until now the "secret" of Surkov's beer has not been revealed, and many modern brewers only copy the recipe.

Now the question arises as to whether an object with a cultural function can be attractive for investment? And what is this cultural function - the purpose of the building, its age or architectural features? - says Andrei Sokolovsky, co-owner of several interactive art projects. - We are accustomed to a clear division: the library cannot generate income, so it should be on the balance sheet of the city, and the shopping center is a commercial facility, so the museum does not belong in it.

European trends are such that today museums and libraries are located in shopping centers, large shops are located in museum complexes. And cultural objects themselves can and should generate income. It just takes the right approach.

The average payback period for a new museum is about five years. However, you can get income much faster if you know some secrets of running a museum business.

If we talk about art, then significant investments are required to create a high-quality museum collection. The museum, of course, cannot pay off only through the sale of entrance tickets, these incomes are hardly enough to support economic activities, - says Alexander Gubanov, executive director of the online art auction "ARTLOT 24" in St. Petersburg. - Successful business model contemporary museum provides for the presence of its own gallery and infrastructure facilities that provide additional opportunities for monetization.

Among the private museums that successfully use this model in St. Petersburg, we can single out the Museum contemporary art Erarta and the Faberge Museum.

So, one of the types of additional income can be called the holding of temporary commercial exhibitions by the museum, tickets for which can cost more than visiting the museum's permanent exhibition. In addition to exhibitions, the museum can also host other third-party events - lectures, master classes, presentations, concerts.

Also, almost every museum has its own "exit through the souvenir shop" - an additional source of income from the store at the museum, which sells themed books, postcards, souvenirs and miniature copies of sculptures. Approximately on the same principle of creating a museum, an initiative group of Arkhangelsk search engines decided to go. In December, a new "Military Museum" was opened in the capital of Pomorye, its exhibits were things found during the expeditions. Visitors can learn about military operations during the Intervention and the Great Patriotic War on the territory of the Arkhangelsk region.

Visitors can also get acquainted with the work of search engines and their unusual finds, - says one of the founders of the "War Museum" Alexei Sukhanovsky. - The average ticket price in this segment is about 300 rubles. All exhibits can be touched by hands - this is one of the trends to attract visitors in the modern museum business.

Marina Bjornsgård, Deputy Director for Development of the Art Deco Museum, believes that a number of conditions must be met to ensure attendance at the exposition. Firstly, it must present unique samples, secondly, it must be geographically accessible and, thirdly, it must provide a high level of communication (excursions and educational projects based on the exposition).

For people to come to the museum, you need to surprise. Often they try to achieve this with the use of modern lighting or graphic effects. The most promising direction now is interactive museums, where the visitor not only walks through the halls, but also performs some actions himself, interacts with the exhibits. It can be, for example, a "museum of entertaining science" or a petting zoo. Such an idea looks promising for a province that has not yet been spoiled by such entertainment, - Oleg Tkach, financial director of the Greenwood trade and exhibition complex, notes.

The Northern Maritime Museum in Arkhangelsk also thought about how to attract visitors. The renovated building in the city center, new expositions and the maritime theme itself, it would seem, should attract visitors, and therefore generate income.

We have come to the conclusion that if we do not arrange presentations, various events in the museum and do not work with travel agencies or with schools, then the flow of visitors will be very small, not like shopping centers, - he believes. O. Director of the Northern Maritime Museum Yevgeny Tenetov. - I am sure that a museum, even the most modern one, cannot generate income. At best, it can work to zero - to earn money for its own development.

According to Tenetov, a museum or an art space is always a growth point for the development of a territory.

As the head of the cultural and production cluster "Kolomenskaya Pastila" Elena Dmitrieva notes, in small towns the appearance of a museum, a cultural object stimulates the opening of related businesses, increases the value of real estate, makes it possible to create new products and types of economic proposals, the main of which is not knowledge, but impression .

Now most of the opening museums in the regions of the North-West are focused on tourists. Basically, these are small expositions dedicated to some kind of folk craft, where leading role plays an interesting guide story and a visit to a large gift shop.

A good move is the organization of a museum in which the historical part is combined with entertainment, for example, as in the Museum of Soviet Slot Machines, notes Anna Karganova, director of the Russian Abstract Art Foundation.

Approximately along this path, private museums have gone, which are opening in tourist-attractive areas of the Arkhangelsk, Murmansk regions and Karelia. Whether they survive, time will tell, and competent strategic planning can help them in this.

Creative people approach entrepreneurship outside the box, turning a hobby into a business. Museum opening: features, profitability, business plan for the implementation of the original project with the calculation of return on investment.

The museum is often associated with historical and monumental areas - local history, art, military. In fact, absolutely any thing can be exhibits, the main thing is that the interest of the general public should be present. Often the idea to organize a museum as a business comes to the head of an accomplished collector, and then it remains to solve administrative issues.

Advantages and disadvantages

Before proceeding with the implementation of the idea, it is necessary to evaluate the advantages and disadvantages of the project to open an exhibition hall:

№	*pros*	*Minuses*
1	The activity is not licensed, special permissions and approvals are not needed.	Expensive good location. If the place is rented, then there is a risk of terminating the contract and moving the collection, you will have to start all over again.
2	The entrepreneur is able to do all the work himself. Extensive staffing is required only in large museums.	Business usually has a seasonality and a shift in the bulk of visits towards weekends.
3	If a novice businessman has rare and unusual objects, then this increases the likelihood of successful development of the business.	To adequately assess the significance of the collection, it is necessary to have special knowledge and skills.

When implementing a business idea, you need to pay attention to critical points. For example, to schedule the museum so that people have the opportunity to visit the institution on Saturday and Sunday, as well as in the late evening hours.

Instructions for action

If we are not talking about the “museum at home” format, then first you need a business plan with calculations of basic indicators both for the ideological inspirer of the project and for attracting investors from outside:

Enterprise concept.
Registration with state bodies.
Room selection.
Repair and equipment.
Staff.
Advertising.
Financial calculations.

The steps are standard for the development of any business, but everywhere has its own characteristics.

Concept

In the museum business, it is important to decide on the format and theme of the institution. People's tastes are changing rapidly, so universal and enduring values or, conversely, something outrageous. For example, a lot of thrill-seekers go to the museum of erotica or instruments of torture.

It is easier in cities with an initial tourist orientation - people come to rest, try to get new impressions and broaden their horizons. Such a contingent will come to the museum on its own, the task of the owners is to clearly indicate their presence on maps, reference books, and guidebooks. A lot of effort goes into attracting an audience and creating a place of pilgrimage to an ordinary, unremarkable destination.

Museums are usually of 2 types:

in room;
open air.

There are also mono-museums and a mix of various subjects united under one roof.

A good solution would be to combine entertainment and educational functions, for example, as it is done in the Darwin Museum, with elements of the show program, color music, and demonstration of film materials. Another niche in business is focusing on a narrow range of interests of a large audience.

This path was chosen by the museum of UFOs, boxing, retro cars. Fans in these areas number in the thousands, with constant updating of the exhibits, a stable flow of customers is ensured.

The artistic orientation is considered traditional - galleries and passages with paintings, photographs, installations. Visitors must be given the opportunity to purchase their favorite works.

Any private museum, created not for pure art, but for financial gain, receives a significant part of its income from the sale of additional services, the sale of original exhibits or copies. Often a fee is charged for permission to film and photograph on the exhibition grounds.

Before you open your museum, it is important to make sure that a similar institution does not operate in the city and its environs. Otherwise, the idea is doomed to failure - visitors will go to a well-known and popular place. Even if you make the most of advertising tools, pulling off an already small audience from competitors will be too expensive and unprofitable.

Registration

After the main direction of activity is chosen, it is necessary to formalize the business. You can register a museum in 2 ways:

Private enterprise in the form of LLC or IP.
Non-profit association.

In the second case, the focus is not on making a profit, but on acquiring a national and cultural status, with support from the state and subsidized activities.

If the theme of the exhibition concerns archaeological finds and valuable exhibits, then it is necessary to obtain approval from the Ministry of Culture. Otherwise, no special permits or licenses are required.

room

The territory for placing exhibits is selected for the intended purpose. If an open-air museum is planned, then a land plot with a lease term of more than 20 years or acquired as a property is required.

Any room is suitable for a closed exhibition. The organizers specifically choose abandoned production areas to save money and for the sake of a large space. Small expositions are placed in halls with a small quadrature. Since it is assumed that several people are present in the room at the same time, a minimum of 40 square meters is calculated. m.

Basic requirements for the premises:

separate location;
entrance for transport and parking place;
installation of a fire and security alarm system;
availability of communication systems.

It all depends on the specific type of collection and the form of project implementation. Lease payments will be included in the fixed costs of the business, so it is better to find a profitable option in advance. If it is known in advance that the exposition will be open for several months of the year, then it is beneficial to conclude an agreement only for this period.

When renting premises, there is a risk of termination of the contract. Since location stability is a key factor in museum activities, the best way out is to invest in the acquisition of real estate.

Repair and equipment

The design of the premises is carried out in accordance with the general idea of the project. In some cases, repairs are not carried out. For example, in an open-air museum, a site is fenced off, and exhibits are placed on the territory according to a developed plan. A traditional showroom may need a themed design that needs to be remodeled, restored or intricately refurbished.

Usually the museum needs to install:

Fire and security alarms.
Shelving structures.
Showcases.
Fixing systems for walls, floors, ceilings.
Furniture for visitors.

Most often, exhibitions are held indoors, so it is necessary to take care of high-quality lighting in the halls and equip exhibits with additional lighting.

If an interactive model of the functioning of the museum is envisaged, then screens, a stereo system, and computer panels will be required. To prevent damage to the collection, the exhibits are protected from direct contact with people. But most visitors are attracted by the opportunity to touch interesting things, so it makes sense to allocate a zone where some of the objects are allowed to be viewed close up.

The museum needs a department to provide additional services - the sale of goods and souvenirs, a photo platform, holding master classes. It is necessary to allocate a small area for the needs of staff, administration and sanitation.

Staff

A large number of employees are involved in large-scale museum projects:

tour guides;
collection specialists;
managers;
show organizers;
auxiliary workers;
guards;
accountant.

The owner can organize and present a modest exhibition on his own, attracting third-party organizations for individual needs - advertising, security, record keeping.

The staff is better to recruit specialists with experience in the museum field. Private business attracts employees from public institutions increased level salaries and a variety of formats of activity. Therefore, with sufficient funding, it will not be difficult to hire qualified personnel.

Here you can download for free as a sample.

The initial stage of launching a project to open your own museum will not do without advertising costs. If the target audience is clearly defined and not numerous, then it is enough to create a high-quality optimized website, pay for the first places in the search results and post information on thematic forums.

In a situation where the museum was conceived for a wide range of visitors, it is necessary to act on a larger scale:

Cooperation with educational institutions and municipal authorities.
Installation of signs and information boards in crowded places.
Internet advertising.
Announcements in the media.
Representation of interests at thematic conferences and exhibitions.
Conclusion of agreements on mutually beneficial work with competitors - domestic and foreign.

A traditional museum housed in a large room can provide halls for exhibitions of exhibits from other areas, thereby expanding the audience, which at the same time will get acquainted with the main collection.

Museums conduct educational, entertaining and educational activities. The more active excursions, lectures, master classes are organized, the more famous the institution gets and the flow of visitors increases.

Video: how to open a private museum in Russia.

Financial calculations

To determine the amount of investment and the profitability of the museum, it is necessary to have information about the traffic, seasonality, and ticket prices. For example, for the opening of an exhibition of weapons in a closed room of 50 sq. m. will need to invest (subject to ownership of the collection and the building):

If the acquisition of premises and exhibits is included in the number of expenses, then the cost of launching a project increases by 3-10 times. The collection may be wholly owned by the entrepreneur, or some of the items may be borrowed elsewhere - there are many nuances regarding the formation and evaluation of the exhibition.

Fixed monthly costs include:

Communal expenses;
salary;
taxes;
advertising;
administrative.

With the passage of time and the growth of the museum's popularity, marketing costs will decrease to a minimum, although the activity to attract visitors cannot be completely stopped. The average monthly business costs are 250,000 rubles.

Visiting exhibitions costs Russians at least 50 rubles, the average cost is 300 rubles. Pricing is based on the group nature of museum trips - families, school classes, tourist groups. The ticket price is over 500 rubles. is unaffordable, therefore, such prices are set by establishments focused on a financially secure narrow category of customers.

With a work schedule with 2 days off a week, during the period of maximum activity, the museum receives up to 50 people daily. Monthly income is 330,000 rubles, profit - 80,000 rubles, profitability - 24%. However, such indicators are achieved within a few months, the rest of the time the revenue barely covers the costs. With a successful combination of circumstances, investments in the project pay off in 2 years.

According to entrepreneurs who opened a private museum, this business is very specific. Even with large investments and correct calculations, it is easy to fail - the demand for museum valuables is almost impossible to predict.

Museums are an important part of the cultural and historical heritage of the time. They keep the memory of the past, allowing you to plunge into another era and imagine how you lived before. However, conservation cultural heritage not the only goal - there are thematic museums that are dedicated to eras, all kinds of collections and personalities.

The logical location would be a historic building in the city center - cultural sites transform the urban environment, and tourists and passers-by will easily find the museum.

The optimal area for opening a museum is 350 m2.

The number of employees to work in the museum is 13 people.

Regardless of the format, museums operate according to a typical financial model - they sell tickets, excursions and souvenirs.

With a conditional monthly number of visitors of 2100 people, of which 1300 will buy tickets for a free visit, and 800 will book a guided tour, and the ticket price is 250-400 rubles.

The amount of initial investment - 1,892,000 rubles
Monthly expenses - 901,500 rubles
Monthly profit - 134,364 rubles
Payback period - 18 months
Break even point - 4 months
Profitability of sales - 18%

2. Description of the business, product or service

Museums usually exhibit private collections, scientific and educational materials donated by the museum fund and people. Guests attend exhibitions and expositions, lectures and buy souvenirs in the museum shop.

The premises will include an exhibition hall, a cash desk, a cloakroom and a bathroom. The repair and decoration of the museum should be stylized according to the format. The founder is obliged to comply with all fire safety requirements and obtain permission from the fire inspection to put the premises into operation.

Museum services:

Free visits
Tours and lectures
Cinema tickets
Sale of souvenirs

The cinema will be a unique feature of the museum. The thematic films will be shown in the cinema. You can rent films from rental companies. The average film rental period is 2 years.

Equipment:

Cash register
Racks for exhibits
benches
Projector
Lighting equipment
Wardrobe area
Counter
Mirror
Checkout furniture
Administration furniture
Form for employees
Computer

3. Description of the market

Museums are visited by: parents with children, schoolchildren, students, tourists, lovers of history and art. However, the format and theme of the museum can influence the audience. The House of Chocolate, for example, will be an attractive leisure activity for children and adults, and the Museum of the History of Wine will become an educational entertainment mainly for connoisseurs.

The current plan-program and discount system for children and pensioners will become a factor that increases the loyalty of visitors.

4. Sales and Marketing

5. Production plan

To open a museum you will need:

Register a legal entity
Select and conclude a lease agreement for the premises
Make repairs
Purchase equipment
Find staff
Obtain approvals from regulatory authorities
Start working

The opening of the museum will take 7 weeks.

First you need to register a legal entity in the IP format with a rate of 15% - OKVED: 91.02 "museum services" and 52.24. "Retail".

After completing the documents, select the premises and draw up a lease agreement.

If necessary, make repairs in the room. And pick up the equipment.

Then hire employees.

When the premises are ready, contact the fire department and obtain permission to put the premises into operation.

Equipment purchase costs

Name	Quantity	Price for 1 piece	total amount

Showcase for exhibits
benches
Lighting equipment
Wardrobe area
Showcase trade

Checkout furniture
Administration furniture
Form for employees
Cinema chairs
Computer
Total:			562 000

6. Organizational structure

Director
Administrator
showroom worker
Film screening specialist
Seller-cashier
Cleaning woman

The total number is 13 people.

The director will be responsible for the development of the museum: work with the media, accountant, marketer, think over ideas for the exhibition and control the work inside.

The rest of the employees will work shifts 2 through 2.

The administrator will be responsible for the internal activities of the museum: controls the work of employees, organizes the implementation of the plan, defines tasks and monitors the implementation of tasks.

Tour guides will conduct tours and lectures.

The seller-cashier will sell souvenirs and keep cash registers.

The film screening specialist is responsible for the distribution of films and the technical condition of the equipment.

The cleaner will clean the room several times a day.

The accountant and marketer will remotely perform the tasks assigned by the director.

payroll fund

fixed costs	Salary	The number of employees	Sum	Average salary per month per employee
Director
Administrator
showroom worker
Film screening specialist
Seller-cashier
Cleaning woman

Exposure of memory

In a small city apartment, where there is barely enough space for all family members, you can’t really walk around. And if you have a large country house, you can allocate one or more rooms for some interesting exposition. So that our children and grandchildren know and remember the history of their family, know about the exploits of their grandfathers and great-grandfathers, you can place their orders and medals, old photographs and things belonging to them on a beautifully designed stand, make a rack or showcase, where neatly, behind glass , these reminders of our loved ones will be kept.

home collection

If someone in your family is fond of collecting anything: coins, souvenirs, books, weapons... and for long years you have accumulated a huge collection of these things, but for some reason they are gathering dust on the shelves, it's time to think about a more suitable and worthy place for them. If your collection is to be placed in a room, the best place for it would be an office or living room. Just before you place your collection in the space of the room, you should remember two things: what conditions are best for storing it and how not to overload its space with trifles.

Things that you would like to put on public display can be placed in open cabinets, making sure that the exhibits are not damaged by bright sunlight.

To protect fragile exhibits (butterflies, antique dolls, porcelain figurines, art glass, collections of dried flowers, etc.) from accidental damage and dust, it is very convenient to use boxes with glass lids. Small souvenirs brought from travels, musical instruments, decorative dishes, crystal and glass, as well as small sculptures (porcelain, bronze, ceramics, stone, etc.) are best placed in glazed vertical display cabinets or racks.

collectible weapons

If someone in your family is fond of collecting weapons, you should show design invention so that the exhibits of your collection fit perfectly into the interior. If it is sustained in the classical style, then the weapon, inlaid, trimmed with carvings, mother-of-pearl, gilding and even precious stones, will be a very effective addition to it, if you hang it on the walls on Persian carpets. But since carpets are out of fashion for a long time, you will have to think about how to "fit" your weapons collection into a modern interior. You may have to allocate a special corner for it, or place it in a glass cabinet.

small valuables

Boxes with lids, rare books and trinkets, albums, photographs, postcards, stamps and labels,
tablets in which professional numismatists store numismatic collections (each coin in a separate box) are best stored in closed cabinets like chests of drawers, with doors or compartments

Here are just a few general recommendations, following which you can create a small but unique museum in your home, your own island of history, where your family treasures will be carefully stored and the memory of something most important and valuable in life will be passed on from generation to generation.